Monday, September 8, 2014

Paragon names Kannada Star “Sudeep”its brand ambassador

“We are very excited about this association as we feel Sudeep will seamlessly fit into his new role. His ‘tough & stylish” appeal perfectly matches the brand’s key attributes”, said Mr. Thomas Mani, Owner and Director, Paragon Group.

“As Paragon’s brand ambassador, Sudeep will be playing a key role in all the product communications and promotions. A new brand campaign  which includes TV commercial, print and outdoor promotionsfeaturing the star will be launched soon.The TV commercial captures the best ‘tough and stylish’ moments of the star”, shared Mr. Navin Thomas,Co-owner and Director,Paragon group.

Posing for the media, Sudeep said, “With its classy and elegant designs, Paragon has taken the Men’s Footwear category to another level. I am sure the product will be well received by the various customer groups. My best wishes to Paragon Groupin all the endeavors”.

The company aims to reach a turnover of 5000 crores by 2020. It also intends to enter hitherto untapped markets in India and overseas as per a press statement made by company.