Monday, September 8, 2014

#Toyota Ranks Highest in JD Power Sales Satisfaction Study

According to J.D. Power Asia Pacific’s 2014 India Sales Satisfaction Index (SSI) Study, Toyota achieved the highest score of 866, racing ahead of various other Mass Market brands. New-vehicle buyers have rated Toyota particularly well across all factors - delivery process, delivery timing, Salesperson, sales initiation, dealer facility and paperwork.

According to the J.D. Power Asia Pacific 2014 India Sales Satisfaction Index (SSI) Study, new‐vehicle buyers in India are increasingly choosing dealers based on the dealers’ reputation and operational effectiveness. The study finds that reputation of the dealer as a reason to purchase from a particular dealer has increased by 11 percent during the past five years. Additionally, faster delivery times, availability of the exact model and a hassle‐free negotiation are the other operational reasons that have shown a significant increase during the same period.

The study also highlighted that owners who selected their dealer based on its reputation, availability of the exact model and hassle‐free negotiation pay an average of 4 percent more for their vehicle than those who chose a dealer for other reasons, such as location or receiving the best deal.