Tuesday, November 18, 2014

#'Big B' #Amitabh Bachchan to endorse worldoo.com

Bollywood megastar Amitabh Bachchan has decided to endorse and revolutionize the use of internet for kids by joining hands with ‘worldoo.com’ - India’s first online ecosystem for kids, worldoo.com invites children, parents and educators to contribute in building the new-look platform in this first-of-its kind initiative. The feedback campaign aptly named ‘Let’s Build’, launched in association with Mr. Amitabh Bachchan, will invite parents, kids and educators across the country to speak up and be heard, in what they would like to see in a whole new worldoo!+

Speaking on the association with worldoo.com, Mr. Amitabh Bachchan said, “The internet space is constantly evolving and has proved to be an exciting tool of communication. Today, children are born with technology in the palm of their hands, immediately preferring tablets to teddy bears! In such a scenario, it is important for parents to embrace the role that Internet plays in their child’s life instead of shying away from it. They need to collaborate and communicate with their kids to welcome them to the online world. The future is here. And in the same way that schools are an integral part of a child’s growth, the Internet will play a significant role in developing our next generation of children. The worldoo.com Let’s Build campaign is a great gift for the children of India, and I am glad to be a part of this initiative that aims to create a meaningful online environment for kids. Associating with the Worldoo.com team enables me to be a part of this great experience in pioneering the concept of responsible Internet for children.”

Worldoo.com is India’s first online ecosystem specially designed for kids between 6-12 years of age. Launched in April 2013, worldoo.com received an overwhelming response by both children and parents clocking in over 1,00,000 registered users. The core objective of worldoo.com is to ensure that when a child initiates his journey into the world of the internet, there is a space solely dedicated for kids where his preferences are balanced with the need of a parent, which is safety and filtration of content. worldoo.com therefore aims to serve as a world designed for a kid’s first step on the internet.