Tuesday, November 18, 2014

#Moser Baer India Ties up with #Snapdeal.com to promote its #LED products

Moser Baer has pledged to save an incremental 50 MW of energy by introducing LED products over next 2 years. With this view in mind, Moser Baer India Ltd. is entering into a strategic partnership with Snapdeal.com, India’s largest online marketplace to market its LED products and introduce its 9w LED bulb for the ‘first time in India’. The collaboration between both the companies will not only promote LED products but also run a campaign for 6 months to make consumers aware of benefits of LED lighting. During the campaign, Moser Baer will also introduce its entire product range of bulb; tube light, down light, high bay light, panel light, street light at a best market price.

Shiv Nath, CEO Moser Baer India said, “India has been witnessing unprecedented urbanization and movement towards creating smart cities. Hence, we need to look at not just energy generation but also conservation. With this in mind, we have launched the campaign to save 50 MW (incremental) capacity by 2016 through usage of out LED products. We are aligning with the vision of our PM Shri NarendraModi by pushing smart way of living.”