Tuesday, December 9, 2014

Sustainable Agriculture project on spice farmers of #Kerala gets International Microentrepreneurship Awards in #Paris

The Spices project, implemented by Pernod Ricard and PlaNet Finance, was awarded an International Microentrepreneurship Award last night. Project leader Betty Joseph accepted this award with emotion and presented her initiative today at Pernod Ricard Headquarters in Paris.
Thanks to this project lead by Betty Joseph, Pernod Ricard and local partners; 100 spice farmers from the Kerala region got access to international market opportunities with Pernod Ricard Italy, as the spices are essential to the production of Ramazzotti. This sustainable agriculture initiative allowed Indian producers to diversify their farming, introducing zedoary crops and trading them fairly. Vetiver crops were also added, giving 60 women from local communities the opportunity to learn how to turn it into handicrafts and generating extra income.  In total, 502 farmers have been trained on financial literacy to better manage and plan their finances.