After a troubled year in 2014, the global tablet market is not returning to the levels of growth seen in the last four years as demand for tablets will continue to be slow in 2015. Gartner, Inc. estimates that worldwide tablet sales will reach 233 million units in 2015, an 8 percent increase from 2014.
"The collapse of the tablet market in 2014 was alarming," said Ranjit Atwal, research director at Gartner. "In the last two years global sales of tablets were growing in double-digits. The steep drop can be explained by several factors. One is that the lifetime of tablets is being extended - they are shared out amongst family members and software upgrades, especially for iOS devices, keep the tablets current. Another factor includes the lack of innovation in hardware which refrains consumers from upgrading.
At the Consumer Electronics Show (CES) this week, Gartner analysts expect the vendors in the devices space to announce new partnerships that lead to innovative apps that use personal data to tailor the user experience.
"We also expect development in cognizant computing (four stages: sync me, see me, know me and be me*) to help the vendors' relationships with consumers evolve from passive providers of hardware to in-sync with the user," said Mr. Atwal. "Beyond an enriched computing experience for the user, this next phase of the personal cloud will also help make the vendor and customer’s relationships more personal, with services and advertising automatically tailored to consumer demands."
#Gartner Says #Tablet Sales Continue to Be Slow in 2015 pic.twitter.com/PsewW8p4Ve
— Press Release Watch (@PrReleaseWatch) January 6, 2015
"The collapse of the tablet market in 2014 was alarming," said Ranjit Atwal, research director at Gartner. "In the last two years global sales of tablets were growing in double-digits. The steep drop can be explained by several factors. One is that the lifetime of tablets is being extended - they are shared out amongst family members and software upgrades, especially for iOS devices, keep the tablets current. Another factor includes the lack of innovation in hardware which refrains consumers from upgrading.
At the Consumer Electronics Show (CES) this week, Gartner analysts expect the vendors in the devices space to announce new partnerships that lead to innovative apps that use personal data to tailor the user experience.
"We also expect development in cognizant computing (four stages: sync me, see me, know me and be me*) to help the vendors' relationships with consumers evolve from passive providers of hardware to in-sync with the user," said Mr. Atwal. "Beyond an enriched computing experience for the user, this next phase of the personal cloud will also help make the vendor and customer’s relationships more personal, with services and advertising automatically tailored to consumer demands."
