Wednesday, February 11, 2015

#Goodknight Neem Low Smoke Coil launched with an MRP Rs. 33/- for 10 coils

Godrej Consumer Products Limited (GCPL) has  launched of Good knight Neem Low Smoke Coil.The product is priced at only Rs. 33 for 10 coils.

With the sudden rise of mosquito infestation cases in the country, it was need of the hour to offer a superior solution to the consumers. We felt the need to bring out aneffective product that is easy to use by a large set of homes in India and is available at an attractive price point. The launch of Good knight Neem Low Smoke Coil is a positive step towards that direction. Neem is a natural and an agemosquito repellant and the new coil also has low intensity smoke which makes the new product more attractive to indian homes. I am sure our consumers will pay heed to our latest offering and appreciate the efficacy of the new Good knight Neem coil” said Ajay Dang, Vice President, Marketing, Home Care, Godrej Consumer Products Ltd.Godrej Consumer Products Limited is a dominant leader in the Rs.3800 Cr Household Insecticide (HI) market with brands like GoodKnight & HIT leading the industry across all the major formats - Coils, Liquid Vapourizer and Aerosols. (AC nelson report 2015)