Tuesday, February 17, 2015

#Shivratri celebrations on 92.7 BIG FM

Bengaluru’s Kannada station  92.7 BIG FM will give devotees of Lord Shiva 100 capsules of the story of his many avatars, and his life on Mount Kailasa through a spiritual and devotional audio serial of the mythological fiction – the ‘Rudrayana’.

92.7 BIG FM through this launch will add to the Shivratri festivities with some of the best stories of the Lord for his ardent followers.

Speaking at the launch of the second edition of ‘Rudrayana’, AshwinPadmanabhan, National Business Head, 92.7 BIG FM stated, “Big FM has always been in the forefront when it comes to customising and localising content for its listeners. We have seen success with our devotional content and programming in other markets and Rudrayana is one step forward for the listeners in Bengaluru. Rudrayana is a unique initiative, an audio serial that captures many stories of the Lord and we are happy to unveil it on Shivratri. This is our offering to the devotees of Lord Shiva and we look forward to creating another successful editon”.