Tuesday, June 9, 2015

Campaign to promote #Banarsi saree by #BJP leader Shaina NC and others

Influx of cheap Chinese replica of Banarasi sarees is taking toll on India’s hand-woven Banarasi sarees and on the local weavers, by displacing them out of business.Fashion designer and BJP leader Shaina NC has roped in designers like Ritu Kumar, Manish Malhotra, Sandeep Khosla, Shruti Sancheti, Anita Dongre and Rina Dhaka to be part of a campaign to “design, manufacture and produce the best textiles in Banaras”.

The initiative, to be promoted under Prime Minister Narendra Modi’s Make in India theme, envisages getting the weavers back into the mainstream of their talent and generating employment. After the experiment with the Banarsi saree, we propose to expand to other traditional weaves like the Paithini sarees in Maharashtra, said Shaina, who has conceptualised the idea. Varanasi is the Prime Minister Narendra Modi's Lok Sabha constituency as well.

Fashion designer Rina Dhaka inaugurated a school in Lucknow recently where girls are empowered in the art of chikan kari technique.