Friday, October 16, 2015

#Aditya Birla Group enters garment e-retailing biz via

US $41 billion corporation Aditya Birla Group today launched a new online fashion store
Kumar Mangalam Birla, chairman of Aditya Birla Group, described Abof (all about fashion) as an online one-stop fashion portal for apparel, footwear and accessories for men and women.

The portal will offer shoppers brands from both the Aditya Birla Group and other companies.With this launch Aditya Birla Group will compete with the likes of Myntra, a Flipkart unit, and Rocket Internet-backed Jabong.
Aditya Birla Group is already India’s largest fashion company through Madura Fashion and Pantaloons. “Therefore, it made sense for us to enter into fashion e-commerce to further strengthen our pole position in the business of fashion in India. We see the potential to build another billion dollar business of the group in this space,” said Kumar Mangalam Birla.