Thursday, March 3, 2016

#Gillette launches male body grooming razor in India

Rajeev Sathyesh, Country Marketing Manager, Gillette India said, “The grooming needs of the urban man have evolved tremendously in the recent past. Apart from being clean shaven, more and more men are embracing the trend of maintaining a well groomed body. However, men often use the same razor to shave their face and body, which may not be a safe practice. Therefore, Gillette, in its continued endeavor to be at the forefront of innovation in line with evolving men’s grooming needs, has launched its first-ever razor specially designed for Male grooming - Gillette BODY, designed for Body Grooming without nicks and cuts.”

Talking about the awareness for hygienic male grooming, Dr. Rashmi Shetty – a leading and well-known aesthetic physician says, “Men commonly face skin problems associated with poor hair removal routine, and these problems are often overlooked by majority of them. It is essential to educate men about the skin problems such as razor bumps and burns that often arise due to improper shaving methods and tools.”
The body shaving segment is growing in India with 28% of men across India shaving hair below the neck and 63% of them using the wet shaving