— Press Release Watch (@PrReleaseWatch) July 19, 2016
Telecom operator Idea Cellular has announced up to 67 per cent reduction in 4G and 3G mobile Internet rates to compete with rival Bharti Airtel and ward off threat from Reliance Jio.
Commenting on the recent rate revision, Sashi Shankar, Chief Marketing Officer, Idea Cellular, said, “While the price reduction in our sachet data packs was aimed at inducting more users into the world of internet; the reduction in rates of BIG Recharge packs now, is aimed at delivering significantly higher Value for Money to our regular internet users. Our consumer research studies have indicated a growing demand for affordable high volume internet packs which we are aiming to fulfil with the new offers.”
