Friday, March 23, 2018

Blue Star launches 100 new #airconditioners for this summer

Bengaluru: Air-conditioning and commercial refrigeration major Blue Star has launched 100 new air conditioners. It has rolled out 40 new models of highly energy-efficient 3-star and 5-star inverter split air conditioners



The company claims that this new range ofenergy-efficient models promises up to 30 per cent extra cooling power resulting in better cooling, faster temperature pulldown and energy savings for consumers.

The room air conditioners market in India grew by 10 per cent in the period between January and December 2017, whereas Blue Star registered a growth rate of around 15 per cent. There are strong indications of a severe summer and the market is expected to further grow driven by a rise in demand.

Speaking to the Press at a conference held at Bengaluru, B Thiagarajan, Joint Managing Director, Blue Star Limited said, “The room air conditioners market in India grew by 10% in the period between January and December 2017, whereas Blue Star registered a growth of around 15%. There are strong indications of a severe summer and the market is expected to further grow driven by a rise in demand. We have consistently outperformed the market growth rate and year-after-year since 2011,the Company hasgained significant market share. Blue Star is now introducing a few innovative models which deliver 30% Extra Cooling Power, faster temperature pull-down and extra energy savings apart from precise temperature setting in steps of 0.1°C and 0.5°C. We are optimistic about the future prospects and once again expect to outperform the market and achieve a market share of 12.5% in FY19.”

Blue Star, which turns 75 this year, forayed into the residential segment in 2011 and has since, grown from strength to strength, year-after-year by outperforming the industry. Currently, it enjoys a market share of 11.5%.