eBay India (www.eBay.in), India’s leading online marketplace, announced that Bangalore is the fourth largest eCommerce Hub* in the country, according to the eBay India Census. Sharat Digumarti, Head – Category Management, eBay India today unveiled the eBay Census Guide which documents the key findings and trends in buying and selling across Indians in the Top 100 eCommerce Cities and 28 States & 6 Union Territories .
India’s Top 5 eCommerce Hubs are the metro cities of Mumbai, closely followed by Delhi, Hyderabad , Bangalore & Chennai. According to the eBay India Census, Mr. Sharat Digumarti revealed:
· eCommerce has become mainstream: Over 2421 cities had online transactions in 2007. The IT Hubs of Andhra Pradesh, Kerala, Maharashtra, Tamil Nadu and Karnataka were the most wired states of India with the maximum number of towns where eCommerce originates.
· eCommerce helps bridge distribution inefficiencies: Online marketplaces like eBay help create trade between metros and class B & C cities by bridging the demand and supply gap. Over a third of all products bought by eBayers in the Hilly areas (North East, Jammu & Kashmir and Himachal Pradesh) are tech gadgets (Mobile Phones, Digital Cameras and USB Drives). While women from Metros are buying a lot of sarees, the sellers are spread across various cities & towns of India including manufacturing hubs & handicraft hubs like Devanagere (Karnataka), Chittaurgarh (Rajasthan); Lucknow, Kunnamkulam (Kerala)
· Bharat displays very different shopping behavior from India : Metro eBayers & Non-Metro eBayers have distinct product preferences. Bharat is looking for a good deal in their online shopping habits and buy more value handsets and discounted branded apparel online. Non-Metro women are buying short kurtis, skirts while Women in Metros are buying hand woven sarees and shawls.
· Traditional Handicrafts find an unlikely partner in eCommerce:
The handicraft industry in India has always been the forte of craftsmen belonging to smaller villages and towns. However, many of those sellers are now using eBay to reach out to retail buyers in top cities. Kashmiri entrepreneurs sell the most carpets across India . Jodhpuri craftsman sell the most ethnic wooden furniture.
· Women Shoppers online are balancing traditional values with more contemporary interests: Women eBayers bought the most Jewellery (Loose Diamonds and Gemstones as investments and Jewellery Sets, Rings & Pendants for daily and occasion wear) followed by Apparel, Women’s Accessories & Health & Beauty.
The eBay Census also revealed many interesting trends about the online shopping habits of Bangaloreans including:
Trend 1: Bangalore says Abracadabra
Bangalore eBayers bought the most magic tricks on eBay
Trend 2: The Garden City says yes to picnics and no to insects.
Bangalore eBayers bought the maximum picnicware & insect repellants to keep them hassle free.
Trend 3: Bangalore has a large heart
Bangaloreans bought the most charity products in India .
Trend 4: Mommy City Bangalore
Bangalore eBayers bought the most maternity wear and books on pregnancy across the country.
Trend 5: Bangaloreans have the best kept homes
Bangalore eBayers bought the most furniture and home fragrances in the country.
Trend 6: My Face is my Fortune
Bangalore eBayers bought the most face care in India .
Trend 7: Dancing to my tune
Bangalore eBayers’s top purchase was an MP3 Player.
Trend 8: Women from East and South East Bangalore are the savviest online shoppers
Bangalore City
· North and West Bangalore bought the most mobiles & gaming consoles along with maximum home décor products.
· The top buys for men from Central Bangalore were Blackberry handsets, laptop accessories, Electric shavers and Puja accessories.
· South Bangalore bought a lot of Telegu Movies and most precious and semi precious stones like diamonds, sapphire, etc. They also emerged as the Collectors hub buying the maximum British Coins, Indian Stamps and Europe Coins.
· East and South East Bangalore bought most MP3 players, USB Drives and Memory cards. Women from South East Bangalore are the most savvy when it comes to online shopping and they buy maximum Apparel, Lingerie, Rings, Pendants, Nose-pins, anklets & toe rings.
Bangalore’s Top 5 Bought & Sold
USB Drives, MP4 Players, USB MP3 Players, Value Handsets and Indian Stamps are the Top 5 purchases by eBayers in Bangalore .
Bangalore’s Entrepreneurs Top Sold Products include Computer Components, Indian Coins, World Notes, USB Drives and College Bags.
For your own copy of the eBay Census Guide with more India facts, please log onto www.eBay.in/census.
The eBay Census is the first of its kind research, designed to throw light on online buying and selling behavior amongst India . By analyzing eBay activity within the 28 Indian states, 6 Union Territories , and the Top 100 cities, eBay identified their top online buying and selling communities based on the number of transactions that have happened on the eBay India site over the year 2007.
Interesting fun facts, unusual purchases and national and local trends come to light via the eBay Census. We’ve revealed the who, what, and where of eBay India transactions. From Jammu & Kashmir to Andaman & Nicobar to Nagaland to Daman & Diu, and from Cricket Balls to Bollywood Memorabilia to iPods – we covered it all in the eBay Census. Log onto www.eBay.in/census to know how your community ranked.
