The UB Group today announced the appointment ofMr. Fraser Castellino as the Chief Operating Officer of the Group's SportsMarketing Business.Currently, The UB Group has the following sporting interests:
1. The Royal Challengers Bangalore IPL Cricket Team
2. The McDowell Mohun Bagan Football Team
3. The Kingfisher East Bengal Football Team
4. The Kingfisher Force India Formula One Team
5. The Kingfisher Cricket Academy, Bangalore Mr. Castellino will be responsible for all commercial, administrative andsponsor-promotion activities whilst each team will retain its SportingManagement Organization as currently existing.
The Marketing Divisions responsible for The UB Group's brandassociation with such sporting activities shall remain unchanged. Commenting on the appointment of Mr. Fraser Castellino, Dr. Vijay Mallya, Chairman, The UB Group said, "The UB Group has significant interests in various sports and with the appointment of Fraser, we hope to significantly enhance thevalue of the sporting activities in which we currently have interests.The UB Group Companies are committed to building superior brand valueusing sports as an effective platform".
The Marketing Divisions responsible for The UB Group's brandassociation with such sporting activities shall remain unchanged. Commenting on the appointment of Mr. Fraser Castellino, Dr. Vijay Mallya, Chairman, The UB Group said, "The UB Group has significant interests in various sports and with the appointment of Fraser, we hope to significantly enhance thevalue of the sporting activities in which we currently have interests.The UB Group Companies are committed to building superior brand valueusing sports as an effective platform".
