Showing posts with label ActiMedia Private Limited. Show all posts
Showing posts with label ActiMedia Private Limited. Show all posts

Saturday, October 29, 2011

Jaquar Reveals its World Class Bathing Range

Jaquar revealed its Complete Bathing range and hosted a swish evening comprising of art and entertainment to introduce their concept of “J” class, leaving Bangalore spellbound. The evening saw grace and glamour come together in a classy, stylish celebration during the revelation of the brand’s new identity.

Held at the swanky hotel - The Lalit Ashok, the evening commenced with an International Ariel Act by Isha Sharvani, followed by a fashion show with the sensuous and classy Neha Dhupia as the show stopper.


Everything that the aesthetic evening showcased was a mere reflection of how customers can now experience bath-ware like never before with the all new brand positioning & offerings by Jaquar. Jaquar now boasts of a variety of products, ranging from aesthetically designed high performing faucets, sanitary ware, wellness products, shower enclosures, water heaters and flushing systems.

Jaquar products are unique and provide world class bathroom ensembles solutions to their customers. Today, Jaquar has established itself as a complete bathroom ensemble solutions provider, with a vast portfolio to its credit. Jaquar is the only brand that provides all functional products for a complete bathroom under one roof.

Mr. Rajesh Mehra, Director & Promoter, Jaquar said at the event, “To keep Jaquar timeless and in line with our vision, the repositioned Jaquar stands for the new age customer who aspires for complete and coordinated bathing requirement. Thus, we are moving away from Jaquar as a faucet brand to Jaquar as a complete bathing brand. Since the inception of the company, it has been our passion to deliver world class bathing solutions, suiting every requirement of our customers, through constant development and continuous innovation.”

About Jaquar

Jaquar group was built on the platform of highest quality standards, aesthetics and with the intent of providing world class products. Conceived way back in 1960 by Mr. N.L. Mehra, Jaquar group is an undisputed market leader in the bath fittings category that has transformed the industry from merely utilitarian to inspirational. With the Group’s vision to evolve into a ‘Complete Bathing Solutions’ enterprise, Jaquar has also successfully diversified into various bath verticals like sanitaryware, shower enclosure, water heaters, concealed cisterns, wellness range of products like whirlpool, shower panels, showers, steam cabin and spa.



Jaquar group has recently forayed in concept lighting solutions for all residential, commercial and outdoor applications. As a one window solution, Jaquar concept lighting offers wide range of high quality products, design consultancy, installation and post care.



Over the year’s innovation, commitment and performance has been the group’s core philosophy. A globally renowned super brand, Jaquar has created worldwide presence through continuous R&D in design and today Jaquar group has:



· World class brands, products and ranges for residential and commercial purpose



· Over 60% market share in bath fittings industry



· Presence over 5 continents making it a true global player



· 3 state-of-the-art manufacturing facilities spread over 1 lac sq. mts.



· Trained technicians producing 45,000 faucets a day



· 1 million happy new customers every year



· Large company operated orientation centers showcasing world class display



· Unmatched customer service and product warranty

Crossing 1000 crore mark in FY-10-11, Jaquar is truly a global bath solutions company creating benchmarks in the industry and the most preferred one stop solutions brand across the globe.

Thursday, October 20, 2011

ZipDial CEO Valerie Rozycki Wagoner Wins Leading Women In Technology 2011 Award

ZipDial Mobile Solutions announced that Valerie Rozycki Wagoner, CEO & Founder of ZipDial won the prestigious Leading Woman in Technology award at the Women in Leadership Forum awards function last week. WIL Forum India Achievement Awards recognises the achievement and success of prominent business women who have broken new ground in their respective area of expertise and respectively rewards their outstanding achievements. The WIL award 2011 was held at Hotel JW Marriot in Mumbai and attended by the prominent personalities from several business sectors.

In the ‘Leading Woman in Technology’ category, WIL rewards an individual for her exceptional performance in the IT or telecom sector. Nominees were evaluated on their professional capabilities, successful achievements and globally-recognised innovative projects – and were welcome from the public and private sectors.

ZipDial is a Bangalore-based company with mobile-marketing solutions for large and small business clientele ranging from marquee companies such as Cadbury, Kingfisher, Proctor & Gamble to small local businesses like real estate agents, beauty salons and event managers. One of the noticeable ZipDial campaigns in recent days was the pledge campaign to support Anna Hazare’s Jan Lokpal Bill conduct by the Times of India group.


Speaking at the occasion, Valerie said,“It’s a great honour to win the WIL award. This is an appreciation for the quality of services provided by ZipDial and it will motivate us to grow and achieve our goals better. It’s a privilege for me to be a part of the forum which has businesswomen from different backgrounds, industry sectors and countries around the world”



With a platform based on missed calls, ZipDial services are extremely friendly for both consumers and businesses, especially post-TRAI regulations. As a completely opt-in based service, ZipDial gives more flexibility to marketers to connect with their consumers on mobile while staying within the regulatory guidelines. Additionally, this has a greater impact for E-commerce businesses and the Banking and Insurance Sector as well as other businesses capturing customer leads on the web and via phone. Verification of customer’s mobile number has become an integral part in most web transactions, and the ‘ZipDial To Verify’ service solves this need while being compliant with the new regulations.


Amongst the delegates in attendance were top Indian and global businesswomen, industry visionaries, leading politicians, knowledge thought leaders and entrepreneurs.

Some of them including Naina Lal Kidwai, Group General Manager and Country Head, HSBC India; Sangita Singh, Senior Vice President, Wipro Technologies; Vibha Pinglé, President and Founder, Ubuntu at Work; Shahnaz Husain, Chairperson, Shahnaz Husain Group of Companies, and Marsha Gabriel, CSI Advisor and CEO, The Helping Hand Network /CSI Congress among others graced the occasion with their presence.



About ZipDial


The company was established out of Bangalore in early 2010 and now has a growing team of 20. ZipDial’s indigenous technology is patent pending. The ZipDial platform is 100% accessible to the mass market. The experience is a simple as dialing numbers – or missed calls. ZipDial has been tested and proven through past campaigns with large customers such as Proctor & Gamble, IndiaInfoline, LG, Videocon, Times Internet. Services for small and medium businesses, including ecommerce businesses, law firms, individual celebrities, NGOs and event managers are also live. With successful customer campaigns in India and the Caribbean, ZipDial is ready to further expand globally.

For more on ZipDial, visit http://www.zipdial.com/

About WIL series

Naseba's Women in Leadership (WIL) is a business networking and experiential knowledge-sharing platform for successful businesswomen. WIL supports women development and enhancement of their role in society and workplace. Featuring exclusive and high profile forums, WIL engages women leaders representing diverse industries through key-note speeches, interactive discussions, networking sessions, educational workshops and recognise their achievements through award ceremonies.

Monday, September 19, 2011

ZipDial Offers Service To Verify Consumers Mobile Number Without The Need Of SMS

ZipDial To Verify, a patent pending service launched by ZipDial Mobile Solutions allows web businesses and ecommerce companies to verify the user’s mobile number without depending on SMS and helps avoids penalty under the new TRAI regulations.


In December of last year, the Telecom Regulatory Authority of India (TRAI) announced new policies that protect consumers from SPAM marketing SMS and calls. After much delay and regular postponement, the regulation is finally coming into effect from September 27th 2011.

While these regulations are well discussed, ecommerce and others web businesses have not yet fully realized the impact of these regulations. There are important implications being overlooked by many web businesses that are at risk of fines and interruptions to their services if they do not take action.

There are several use cases where web businesses rely on sending SMS to customers for verification of the customer’s mobile phone which will now under the new regulations be considered promotional and be restricted, including:



· Customer registration



· Lead generation



· Purchases or transactions



· Change in password or account details



Typically, the customer mobile number is verified by the system generating and SMS to the customer’s mobile with a unique code. That unique code is then entered into the web page for verification that the customer on the site is in fact the owner of the mobile phone. Some businesses also solve this with an outbound call to the customer’s mobile phone.

There are cases where a customer tries to register someone else's mobile number, by mistake or in a malicious attempt, and the SMS or call goes to an unknown third person who would consider this as SPAM. In such a case if the customer who received the potential SPAM complains against the web business, then the business is liable for a penalty of Rs. 25,000. Every subsequent penalty increases up to Rs. 2.5 lakhs eventually resulting in a two year ban.

Also, since the promotional SMSes are allowed only between 9AM to 9PM the web businesses would virtually need to shut shop during the rest of the hours.

ZipDial To Verify is a service that asks the user to ZipDial or place a missed call on a given number to prove the ownership of the phone number. A website that uses ZipDial to Verify would ask the user to enter his mobile number on the site and show a ZipDial number in return. The user is required to dial this number from his aforesaid mobile number. These ZipDial numbers are like any other telephone number reachable from any mobile or landline around the world. The ZipDial numbers are specially programmed to auto-disconnect the call in one ring, thereby costing nothing to the user. Once the ZipDial system captures the call, the website is informed in real time, thus counting the mobile number as verified.

Commenting on the service, Valerie R. Wagoner, CEO of ZipDial said, “We launched the service back in March when the TRAI regulation was first supposed to be enforced. Since then we have got good response from customers of all domain.” She added, “Not only does the service comply with the TRAI regulation but even otherwise it decreases the dropout rate as compared to SMS based verifications since there is no delivery latency involved, which is usually the case with SMSes.”

ZipDial’s system is completely cloud based hence offers high reliability and scalability. ZipDial has recently signed up Kotak Bank as its client for the service and many ecommerce portals are already using the service successfully.

About ZipDial

The company was established out of Bangalore in early 2010 and now has a growing team of 14. ZipDial’s technology is patent pending and was built in-house by the team.



The ZipDial platform is 100% accessible to the mass market. The experience is a simple as dialing numbers – or missed calls. To understand the ZipDial experience, try ZipDial Cricket to stay tuned to the current IPL even on the go. Simply dial (toll-free missed call) 080 300 500 55.



ZipDial has been tested and proven through past campaigns with large customers such as Proctor & Gamble, KFC with Pepsi, Sanofi-Aventis, Videocon. Services are also live with happy small and medium business customers, including ecommerce businesses, law firms, individual celebrities, NGOs and live event managers. With successful customer campaigns in India and the Caribbean, ZipDial is ready to further expand globally.

Saturday, September 17, 2011

Schwarzkopf Style of the Week Contest

Schwarzkopf Professional, the premium hair care brand in association with one of the most popular youth hang-outs in India, Café Coffee Day has launched “Style of the Week” at 30 CCDs in Bangalore and Delhi. Coffee lovers with a passion for hair get a chance to win free products and the grand prize, a free makeover from Schwarzkopf Professional.



The month long affair is held in select Coffee Day outlets across Bangalore and Delhi. Caffeine lovers can walk-in and pick up free OSiS product samples, style their hair at the OSiS Styling Zone using the product, upload the Style Photo on Schwarzkopf Professional’s page on Facebook* and get their friends to “like it”. Experts from Schwarzkopf Professional select the Styles of the Week and the best among them wins a free makeover.

About Schwarzkopf Professional

Schwarzkopf Professional is part of the business unit cosmetics/toiletries of the Henkel group, Düsseldorf, and is one of the leading suppliers in the hairdressing business worldwide. Based on a professional partnership with the hairdresser, the focus of Schwarzkopf Professional is to provide innovative concepts and services, which match the needs of international salon businesses. Schwarzkopf Professional is present in over 80 countries. Well known international brands include Igora Royal & Igora Vibrance (colour), BC Bonacure (care), Osis (styling) as well as Straightening brands Glatt and rebonding with Strait Therapy and Natural Styling (form).

Wednesday, September 7, 2011

Mövenpick Hotels & Resorts Enters India

Mövenpick Hotel & Spa Bangalore has officially opened its doors today, becoming the first property in India for the international upscale hotel company. The five-star hotel is superbly designed as a contemporary business destination whilst also offering exciting leisure opportunities for relaxation, dining and entertainment.
Conveniently located near the main business districts of the city and a 30-minute drive from the airport, the modern hotel boasts a stunning water feature at its entrance and an illuminated glass staircase, lending a warm feel to the corporate traveller focused property.
The hotel’s services are every bit as progressive as the design, with guests enjoying complimentary high-speed Wi-Fi in all rooms and public areas, a first in the city. All 182 rooms contain flat screen LCD TV with integrated media systems.

Guests staying in executive club rooms or suites enjoy a variety of convenient benefits including a 24-hour rate starting from the moment they arrive, which will help the majority of international travellers taking early morning or late evening flights.

The opening further augments the close ties between India and Switzerland, which covers everything from trade to movies, with the European country’s stunning scenery providing the backdrop to many Bollywood films.

Jean Gabriel Pérès, President & CEO of Mövenpick Hotels & Resorts said he was excited about launching the first Mövenpick property in India, in the heart of its ‘Silicon Valley’.

“It is a contemporary property which is in keeping with 21st century India and its rising stature on the global stage,” he said. “This opening marks a new milestone for our company entering the Indian Subcontinent with the Mövenpick Hotel Bangalore. We are convinced that the hotel’s facilities, in combination with our personalised service delivery and the Swiss approach to quality, will appeal to domestic and international travellers alike.”


Guests can enjoy a selection of four dining and entertainment options including the 24-hour My Place restaurant, the Obsidian bar, featuring a striking 1920s art deco interior design, the Italian restaurant Mezzaluna and the soon-to-open Perfect Sky, the hotel’s rooftop restaurant and lounge.

A dedicated floor for banqueting facilities includes a grand ballroom with separate entrance, whilst seven meeting venues offer an ideal setting for exclusive board meetings, corporate celebrations and stylish social functions.

Leisure facilities include a stunning swimming pool with infinity edge located on the second floor, and the state of the art spa and fitness centre.

The Sohum Spa is set to become a top-class wellness facility and features eight treatment rooms and an extensive selection of therapies, inspired by Ayurveda, the ancient Indian philosophy of health and wellbeing, in addition to Oriental and European healing techniques. The Spa captures in its design and décor the Hindu temple architecture of South India, creating a soothing retreat for equilibrium and harmony.

Situated on the 12th floor and offering magnificent city views, the fitness centre features modern equipment and dedicated rooms for Yoga and meditation.

Kodandaram Ramaiah, managing director MSR Hotel (Bangalore) Pvt Ltd and owner of the upscale property, said he looked forward to a long and successful relationship with Mövenpick Hotels & Resorts. “The company has built up a large profile in Europe, Africa and the Middle East and are very positive to drawing in global travellers who know the brand, as well as introducing it to executives within the Subcontinent.”

Mövenpick Hotels & Resorts has strong expansion plans in India and has recently announced a second property in the country, the Mövenpick Dharamshala Resort & Spa, an exclusive 110-room resort in the Northern Indian Kangra Valley due to open in 2013.

For further information and reservations, please visit the website: http://www.moevenpick-bangalore.com/


About Mövenpick Hotels & Resorts:

Mövenpick Hotels & Resorts, an international upscale hotel management company with over 14’000 employees, is represented in 25 countries with 71 hotels and resorts currently in operation. A further 30 properties are planned or already under construction in Ankara, (Turkey), Dubai (four projects – United Arab Emirates); Abu Dhabi (three projects – United Arab Emirates), Shanghai (China), Dharamshala (India).

Focusing on expansion in its core markets of Europe, Africa, the Middle East and Asia, Mövenpick Hotels & Resorts specialises in business and conference hotels, as well as holiday resorts, all reflecting a sense of place and respect for their local communities. Of Swiss heritage and headquartered in Zurich, Mövenpick Hotels & Resorts is passionate about delivering premium service, culinary enjoyment and sustainable environments – all with a personal touch.

The hotel company is owned by the Mövenpick Holding (66.7%) and the Kingdom Group (33.3%). For more information please visit http://www.moevenpick-hotels.com/

Monday, June 13, 2011

totus HR School launched in Bangalore

totus, the consulting firm and premier institution engaged in building organizations around ideas, unveiled the latest feather in its cap with the totus HR School. The school was launched in Bengaluru with its premier course - the ‘Strategic HR Leader’ in the Integrated Professional Development Program (IPDP) yesterday. Directed solely at existing HR professionals with a minimum of 3 years experience in the field of HR;  the focus of the school will not be in generating more HR professionals, but raising the quality and standards of existing HR practices in the country. The totus HR School is dedicated to breathing new life into the HR industry by helping HR persons imbibe professional development inputs in the form of new knowledge, insights and skills.


The ‘Strategic HR Leader’ program, the top tier offering in the IPDP series, is an eight-month course designed to meet the unique needs of HR Leaders at a strategic level. The first such program will commence from August 2011 in Bangalore and enrollments have already begun. The program is targeted specifically at HR Heads with 12-20 years of experience in the field. It aims at enabling HR heads to provide exemplary leadership to the HR function of their company and transforming them into world class CHROs. Unlike its theory centric counterparts, totus HR school is the first of its kind to place prime focus on actual hands-on-experience in the field of HR.


“For a career with such high stakes, continuing professional development is a necessity, an urgent priority and a lifelong journey” said Mr. Ganesh Chella, the Founder & CEO of totus HR School. “The totus HR School has been founded to address this need and empower existing HR practitioners to support the scale and pace of business growth. While the program will have National-Level participation, Bangalore was chosen as the ideal venue, as it represents the face of modern India”, he added.


The totus HR School offers the IPDP series for HR practitioners across three career levels – ‘The Emerging HR Professional’, ‘The Trusted HR Partner’ and ‘The Strategic HR Leader’. Along with these, standalone, week-long programs in specific areas for all HR practitioners will also be offered.



“H.R. is a field that has faced maximum changes in recent years, besides basic requirements such as training and recruitment. However, HR professionals are also responsible for helping employees deal with psychological problems such as depression and lack of motivation, adapting to new environments and social changes as well as assisting them to make important lifestyle and career decisions, which are mostly ignored by employers and HR Professionals alike.” believes Mr. Harish Devarajan, HR Planner at totus HR School. “totus’ holistic approach aims at creating high quality national level HR leaders who can manage all these aspects of HR efficiently. The ideal ratio in a company is one HR for every 150 employees, even though most companies possess merely one HR person for every 1000 employees”, he added.


Bringing together some of the most distinguished professionals from the field of Psychology, Sociology, Organisation Development and Human Resources, the totus HR School has been founded to address the need for competence in the ever-changing world of work and is deeply committed to focusing on humanness in all its endeavours, helping shape the identity of people through their performance, potential, necessities and aspirations.

About totus HR School
Totus HR School is born out of the proud parentage of Totus Consulting.
Since its inception in June 2000, Totus Consulting has been busy building organisations around great ideas. As a strategic HR consulting firm, Totus Consulting has been successfully using its expertise in Organisation Development and Human Resources, as well as its deep insight into Business, Human and Organisation Behaviour, to build organisations which are vibrant and effective, around the great ideas of its clients.
Totus clients have always found its approach to consulting unique, distinctive and enduring in terms of its process consultation style, partnership orientation and thought leadership.
With over 130 clients, over 240 client engagements, over 17 thought leadership journals, 7 stakeholder events and over 100 research based articles and of course, more than 30 proud alumni, Totus Consulting is passionate about leveraging its expertise and wisdom to support the continuing professional development needs of HR practitioners and make a real difference to their sponsoring organisations.

Saturday, January 29, 2011

Arrow’s Premier Collection of Ties and Cufflinks

For business or for pleasure, the purposes of a necktie are very versatile in men’s fashion world today. While cravats can be worn for dinners and parties, the ties are preferred along with formals and the slim ties are a median between the two. Choosing the right tie and cufflinks to match your shirt does not only enhance your look but your personality as well. And Arrow understands that better than anyone else bringing you a Premier Collection of Ties and Cufflinks.



Show off your personal style and individuality with your choice of ties and cufflinks when you don’t have to even worry about deviating from the formal dress code.

Ties are priced at Rs.799/- onwards while the cufflinks are from Rs.999/- upwards.



About Arrow:

ARROW has always been for the few. The quintessential choice of the discerning gentleman, Arrow changed the way corporate India dressed. In the post liberalization era, foreign names came knocking on our boardrooms & India turned to Arrow, a 160 yr old American icon, to make sure it was sartorially prepared. Arrow has always elevated one’s wardrobe to another league and exuded a certain pedigree and heritage that spoke in a subtle, sophisticated & yet emphatic way.

Wednesday, October 27, 2010

Arrow Launches “Travel in Style” Women Collection:

What every urban power woman wants is to look unruffled, chic and a la mode at every time of the day. Arrow Women ‘Travel in Style’ offers you pieces which can be worn to work and then accessorized a little to step out in style in the evening, a perfect trick to travel light & in style. This is a capsule collection which is premium and is directed at the travelling woman.


Whether it’s for business or pleasure, when it’s time to pack the bags, ladies always plan ahead to look their best. The Arrow product line consists of well coordinated shirts, blouses, knits, sweaters, skirts, trousers, jeans, dresses, suits and jackets that can be mixed and matched and Arrow has incorporated the latest trends in the same. Checks are in, big, plaid and small, so is bling, silhouette-wise tunics with leggings are all the rage while jeggings are gaining popularity and mid-thigh length jackets are the new “IN” thing.



Boarding flights in one’s slouchy pyjamas and bunny slippers along with a shopping bag as luggage is perhaps a nightmare every woman would have seen or worse, lived. Looking chic while travelling shouldn't have to be a hassle, dress comfortably and fashionably with Arrow Women ‘Travel in Style’ collection. The collection boasts of fabric blends from comfortable cotton Lycra, yarn dyed checks and tartan checks in tops to crinkled satin, lambswool and acrowool in skirts and dresses.

Arrow women Fall Winter’10 collection also provide 4 fits in trousers to give fashion variety and designed to meet different body type requirements.



The Arrow Women Travel in Style ranges in pricing from Rs. 899/- to Rs. 2999/-.

Tuesday, August 31, 2010

eGestalt Voted Breakthrough Technology Vendor Finalist at Xchange 2010 Eve

Leading IT- GRC (governance, risk management and compliance) solutions provider eGestalt Technologies Inc. (www.eGestalt.com) was announced as the finalist in the Breakthrough Technology Vendor category at the prestigious XChange XCellence award ceremony held in Dallas, Texas. The award is a part of Everything Channel's XChange Americas which is the largest IT channel event held in America. eGestalt which is an innovative provider of IT for all enterprises shared the platform with pioneers like Microsoft and Zenith Infotech.


XChange Americas has over 1,000 attendees. This 3.5 day event brings together over 250 solution providers and leading industry vendors in diverse technology areas to build business relationships.

Having recently announced its Managed Compliance Provider channel strategy and program for the IT-GRC industry, eGestalt’s SecureGRC solution met the following five eligibility requirements to capture a large number of votes on the Breakthrough Technology Vendor ballot.

•New or enhanced product introduced to the channel in the past six months.

•Product creates new revenue streams and business opportunities.

•Product is a solution that channel partners would want to represent;

•Product contributes to solving real business technology needs; and lastly:

•Strong market opportunity for this product.

“To win recognition by the largest gathering of IT channel partners in the industry is a vote of confidence for our IT-GRC cloud solution,” said Jim Hare, VP of worldwide sales for eGestalt. “To meet any compliance requirement is a complex and expensive proposition especially for SMBs; that the channel recognizes our SaaS-based solution as being ideal for this market shows the pent-up demand for a simple IT-GRC managed compliance service.”

The XChange XCellence Awards winners are selected by top solution providers at each event and honor the vendors with the most exceptional products, programs and technologies.

In June 2010 eGestalt announced SecureGRC™, a patent-pending cloud-based SaaS solution that addresses all the enterprise needs around information security, compliance and risk management and provides automation and integration of policy controls to manage security and IT-GRC related issues.

Of interest to channel partners is that SecureGRC reduces the total cost of ownership by as much as 10x, making it ideal for cost-conscious small and mid-size organizations. Based on SecureGRC™, for the first time the channel can now deliver low-cost, high-value compliance services to their clients that has unparalleled economics that is unprecedented in the industry.

Sponsored by Everything Channel Events, the XChange XCellence Awards measure business and technology integrator perceptions of vendor products, services, and programs during an XChange event. XChange attendees evaluate and score each vendor's presentation, message and presence throughout the event, and awards are presented during the XChange XCellence Awards luncheon.

Advt. For e-retailing web sites visit www.neoewatchmedia.com

Thursday, February 18, 2010

eGestalt announced the launch of SecureGRC(TM)


eGestalt announced the availability of SecureGRC, a breakthrough solution that provides an end-to-end integration of Security monitoring with IT-Governance, Risk Management and Compliance (IT-GRC) management solutions using a cloud based delivery model. The combined solution provides an ability to address all the Enterprise needs around Security, Compliance and risk management and provides automation and integration of policy controls to manage security and IT-GRC related issues. A number of innovative cost and ownership models are available. There is a ‘Software-as-a-Service’ (SaaS) model coupled with an on-premises deployment or a completely on-demand cloud based service subscription offering. This will enable up to 10x total cost of ownership reduction especially for the cost-conscious Small and Medium business (SMB) segment.

Information security is assuming critical importance for hassle-free transactions in enterprises, financial institutions, Government, defense, Police and individuals. A global study by a leading security provider in 2009 indicated that 67 per cent of the Indian companies are very concerned about their business being a target for cyber crime. The study also reported that India and China have the largest amount of unreported data leaks, with 35 per cent and 32 per cent respectively. According to the Privacy Rights Clearinghouse, the records of more than 158 million U.S. residents have been exposed due to security breaches since January 2005. That’s more than half of the US population that have been affected. The United States Federal Trade Commission (FTC) estimates that 67% of victims report that one or more of their credit card accounts are misused and that 85% of all identity theft involved misuse of some type of existing financial account.

These data breaches have exposed a need for a unified approach to protecting sensitive data based on security policies and compliance guidelines.

There are point solutions available in the market today that enable security monitoring and IT-GRC separately. However, there has been a lot of demand for an integrated solution that enables end-to-end integration of security monitoring and IT-GRC solutions so that customers have a unified dashboard view of security and compliance management needs.

SecureGRCTM includes all security and IT-GRC functions required to be compliant with ready to use compliance frameworks, leading edge context based inference engines, most advanced alert processing and easy to use logging and monitoring solution. It is a complete end-to-end automation of all Enterprise security, compliance, audit, and risk management needs.

There is built in Framework support for RBI Compliance, NSE, BSE, MCDEX, PCI, ISO, COBiT, SOX, BASEL II, HIPAA, FISMA, and other country specific frameworks which are ready to use. SecureGRC has a not-so-far-seen value-add in terms of integrating, synergizing and transforming information from various sources into alert raising actionable solutions, helping in identifying the source of the attempted attack through pattern and correlation analysis, and plugging the loop hole before it takes major dimensions.

“We believe SecureGRC delivers what our customers have been asking for, an integrated solution for security and IT-GRC through an integrated dashboard”, said Chandra Sekhar Bilugu, Chairman and CEO of eGestalt. He added, “We are very excited to bring a pioneering solution to our worldwide customer base using our innovative patent pending cloud based SaaS offering.”

The Integrated SecureGRC solution is built using patent pending security and IT-GRC technology solution from eGestalt. It leverages and builds upon the standards compliance solution (from ControlCase Inc), effective data loss prevention and net forensics (from NetWitness Inc), and end-device security (from Safend Inc) solutions as well.

Thursday, January 29, 2009

Mr. Fraser Castellino Appointed as COO of The UB Group's Sports Marketing Businesses


The UB Group today announced the appointment ofMr. Fraser Castellino as the Chief Operating Officer of the Group's SportsMarketing Business.Currently, The UB Group has the following sporting interests:

1. The Royal Challengers Bangalore IPL Cricket Team

2. The McDowell Mohun Bagan Football Team

3. The Kingfisher East Bengal Football Team

4. The Kingfisher Force India Formula One Team

5. The Kingfisher Cricket Academy, Bangalore Mr. Castellino will be responsible for all commercial, administrative andsponsor-promotion activities whilst each team will retain its SportingManagement Organization as currently existing.
The Marketing Divisions responsible for The UB Group's brandassociation with such sporting activities shall remain unchanged. Commenting on the appointment of Mr. Fraser Castellino, Dr. Vijay Mallya, Chairman, The UB Group said, "The UB Group has significant interests in various sports and with the appointment of Fraser, we hope to significantly enhance thevalue of the sporting activities in which we currently have interests.The UB Group Companies are committed to building superior brand valueusing sports as an effective platform".