Sunday, May 23, 2010

Lenovo Enhances Focus on India's Fast-growing Youth Segment


Lenovo today announced two exciting offers specially designed for consumers who like to stay connected on the go. The offers are ‘Fun on Campus’ for students and ‘Fun Online’ for the general consumer.


Announcing the new offers, Mr Alex Li, Vice-President HSB (Home & SMB), Lenovo India, said: “India’s youth segment offers enormous potential for PC companies—we are significantly expanding our focus in this category. Given the fact that youth typically prefer quality yet affordable products, these offers provide them full value for money. As we witness a healthy demand in this category, we hope customers make the most of these wonderful offers.”

“The Lenovo products powered by the Tata Photon Plus heralds a new era in versatile computing access, and is in keeping with TTSL’s endeavor to provide affordable and ubiquitously accessible high-speed Internet access,” Mr Lloyd Mathias, President & Chief Marketing Officer, Tata Teleservices Limited, said. “The unique advantages of our HSIA service get compounded by the feature-rich and attractively-priced Lenovo products, which are designed to bring the best of both worlds to the market. We are pleased to collaborate with Lenovo and to bring to Indian consumers innovative solutions that offer a world-class computing experience and ubiquitous broadband connectivity,” he added.


Fun on Campus offer:

Goody Pack includes a Sling Bag, Lenovo Optical Mouse, a Multimedia Headset and One-year Protection of McAfee Anti-Virus.

Lenovo G Series and Lenovo IdeaPad S Series customers can avail of a goody pack worth Rs 2,660 at a discounted price of just Rs 499 plus taxes

Lenovo IdeaPad Y Series customers can avail of a goody pack worth Rs 4,459 at a discounted price of just Rs 749 plus taxes
The offer is valid from 15 May 2010 to 15 June 2010.

Fun Online Offer:

Customers purchasing Lenovo Notebooks (S,G,U & Y series), Desktops (H, K series) or All-in-ones (A,B,C series) get a Tata Photon Plus device at a discounted price of just Rs 750. Additionally, get 2GB data free.

Note: In locations where High-Speed Internet Access service is not offered by Tata Teleservices Ltd, customers can avail of Tata Photon Whiz/Plug2 Surf at a discounted price of just Rs 750. They are also entitled to free access to the Internet for one month.

The offer is valid from 1 May to 31 July 2010.

Lenovo has been at the forefront introducing exciting offers for its customers, and these two new offers are another example of Lenovo’s numerous customer-friendly initiatives in India.