Lenovo India has recorded a stellar performance in the East, with product sales crossing the 250000 milestone. The company is now increasing its focus on the Eastern market in line with its “Get closer to customers” strategy; Lenovo India showcased an all new range of 12 youthful and zesty products for the consumer segment, reaffirming its mantra of innovation. The new range complements consumers’ unique personalities and individual notions of having FUN.
Powered by its new consumer proposition - “What’s your idea of FUN?” Lenovo’s latest product range encapsulates the changing perspective of consumers, especially the youth, who regard personal computers as lifestyle enablers rather than computing devices. In line with the spirit of FUN, Lenovo India’s new product line packs in functional yet enjoyable features to excite its consumers across the Notebook, Netbook, All-in-One and Desktop categories.
This initiative is a part of Lenovo’s overall corporate strategy of ‘Getting Closer’ to its customers and partners by understanding and addressing their specific computing requirements from their PCs. Bearing testimony to Lenovo’s unwavering focus on innovation, these products are well-designed to better suit consumers’ dynamic lifestyles.
Amar Babu, Managing Director, Lenovo India and Alex Li- Vice President, HSB (Home & SMB), Lenovo India unveiled the stylish new range in Kolkata on August 11, 2010.
Underlining Lenovo India’s strong focus on and the importance of the Eastern market to the company, Amar Babu, Managing Director, Lenovo India, said “The Eastern region is one of the most significant consumer business markets for Lenovo and is the highest contributor to Lenovo’s consumer business in India. Lenovo has made momentous progress in the Eastern market, with West Bengal continuing to lead volume growth. We believe that the introduction of these feature-rich products across all categories and price bands will go a long way in augmenting Lenovo’s consumer product portfolio and deepening our penetration in the East.”
The showstoppers of the launch were the Z-series notebooks - Lenovo IdeaPad Z460 and Lenovo IdeaPad Z560 that offer mainstream performance and multimedia features at a very affordable price.
In addition to the Z series of PCs, the new models included the top-of-the-line multimedia notebooks Lenovo IdeaPad Y460 and Lenovo IdeaPad Y560, the mobile and attractively designed netbooks Lenovo IdeaPad S10-3s ‘Black’, ‘Moon’ and ‘Wind’, the super- efficient space saving desktop Lenovo H320, an entire slew of sleek, elegant and space-efficient All-in-One PCs - Lenovo IdeaCentre A300, Lenovo IdeaCentre B300, Lenovo IdeaCentre B500 and Lenovo C200; and a range of reliable and robust desktops, notebooks exclusively for the SMB segment - ThinkPad Edge in red colour, the ThinkPad Edge Black (in 14” & 15” display), Lenovo B460 and Lenovo V460 and Lenovo ThinkCentre A70z. The wide range of PCs launched, offer cleverly thought-through convenience and security features well in tune with the essential element of fun.
Sharing details on the new range of products which complement FUN, Alex Li, Vice President, HSB (Home & SMB), Lenovo India, said, “Lenovo strongly believes in adding value to its consumers’ PC purchases, by incorporating numerous exciting features, rarely seen in such product categories. With the launch of this new range, we believe we have significantly raised the bar in terms of product features and are offering an excellent value proposition to our customers.”
Keeping in mind users’ needs and driven by the motto of ‘innovation by design’, Lenovo’s latest range of consumer products is engineered with cutting-edge features and trendsetting designs to provide the ultimate user experience.
Some of the significant features that are on offer are:
Ergonomically designed chiclet keyboard, Crystal clear HD resolution display
Dolby Headphone technology, JBL speakers, new generation high-resolution camera
OneKey Theater for enhanced movie experience, Lenovo Quick Start,
Lenovo Veriface face recognition, Lenovo OneKey rescue system
