Saturday, August 21, 2010

Zerofootprint Validates the Algorithms Behind Logica’s Emission Monitoring Solution for Drivers

Logica today announced that Zerofootprint, a leading organization in the global fight against climate change has certified the algorithms behind Logica’s emission monitoring solution – Logica EMO. The certification validates that Logica EMO effectively calculates greenhouse gas emissions and wasted fuel while driving. Through the implementation of Logica EMO, drivers will be able to compare their driving habits against a baseline to determine avoidable greenhouse gas emissions.


Conceptualised and developed through the innovation function at Bangalore, India, Logica EMO is a real-time monitoring system of vehicular emissions that uses a plug-in device that connects to the onboard computer of the vehicle and transmits the emission values from the vehicle wirelessly to a central office. Emission data from EMO can be used to offer differential fuel pricing to the vehicle driver. The solution means petrol or gas stations can offer prices tailored to every individual vehicle and the associated driving behaviour, thereby incentivising ‘greener’ driving behaviours. If the driving behaviour is green the fuel is priced lower and conversely if the driving behaviour is poor. View the video here.


"Zerofootprint is pleased to certify the accuracy of the algorithms used in Logica EMO to calculate greenhouse gas emissions and wasted fuel of a vehicle,” said Ron Dembo, CEO of Zerofootprint. “Logica EMO is a unique solution designed to help individuals gain a better understanding of the impact of driving behaviour on their environmental footprint, while providing incentive to improve.”

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Logica EMO was also recognised by The Economist as one of ten game-changing solutions to combat climate change.


Commenting on the certification, GBS Bindra, Global Innovation Director, Logica said, “We are delighted with the certification from Zerofootprint. Logica EMO has the potential to make a lasting impact on the world’s efforts to combat climate change. The solution is one that can be embraced at the individual level to contribute positively to the environment. The robustness of the technology behind Logica EMO will ensure that the greenhouse gases emitted while driving are calculated accurately, enabling drivers to see how their driving directly impacts the environment.”