The show is titled as “Godrej Game Aadi, Life Change Maadi”, meaning, play game, transform your life” in Kannada. The show was addressed by Mr. Ashutosh Tiwari, Executive Vice President, Strategic Marketing- Godrej along with Anita Kaul Basu, Director, BIG Synergy Communications. The show is hosted by, the sensational Kannada actress Bhavana Ramanna.
The Season 2 will be on air in Tamil, Kannada and Telugu from October on Sun Network’s, Sun TV, Udaya TV and Gemini TV respectively. It allows consumers aspiring for a ‘brighter living’ to team up with one relative to play a series of innovatively-styled Q&A and activity rounds in a home-styled setting. Similar to last season, the grand prize up for grabs is an apartment from Godrej Properties.
Speaking about the show, Ms. Tanya Dubash, Executive Director and President (Marketing), Godrej Group said, “The 1st season, achieved overwhelming response from the consumers. Last year, the strategic premise of the show evolved from the premise that over 400 million Indians look to Godrej for products that are markers of a better lifestyle. Through the innovative format of the show, we were successful in reaching out to millions of Indians and creating awareness about the vast array of products in the Godrej portfolio. This year, our focus has shifted to the South of India as it is a high potential market to be tapped by Godrej. By bringing this show to South India in Tamil, Kannada and Telugu the brand aspires to create the same amount of excitement and achieve a leading viewership for the show in the South.”
Speculations were making the rounds in Bollywood and Tollywood that, who will be the host of the second season. All these speculations were put to rest when the sensational and stunning Kannada actress Bhavana Ramanna, was announced as the host of GGALCM.
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Extremely upbeat about her new role as the host of GGALCM, Bhavana said, “I am proud to be associated with Godrej to host their innovative and exciting reality game show, ‘Godrej Game Aadi, Life Change Maadi’; it indeed is an honour. It is a pioneering concept and gives me the opportunity to connect with an audience that is representative of a modern, vibrant India. “
Speaking about Bhavana Ramanna, the host of GGALCM, Tanya Dubash, Executive Director and President (Marketing), Godrej, said, “We are delighted to have Bhavana on “Godrej Game Aadi, Life Change Maadi”. Her remarkable poise and talent make you feel comfortable and composed made her the perfect choice as the host. Her charm, energy and style will give audience an extraordinary television viewing experience.” Elaborated on the plans she said, “We have great marketing plans to support the show on–ground. We hope that the show is a great success, similar to the 1st season.”
Following the format of season one, GGALCM will entail 3 teams competing in the first round with only 1 team proceeding to face numerous innovatively conceptualized tasks. The winners while progressing from one room to another, stand the chance to win a wide array of high end consumer durables like microwaves, refrigerators and furniture, as well as, exciting prizes like holidays, cameras, gold jewellery, etc sponsored by the FMCG brands. The show aims to test the compatibility, teamwork and lifestyle knowledge of its participants as they proceed to win the grand prize of an apartment from Godrej Properties! Filled with enthusiasm and learning from the first season, the second season of the show, GGALCM will give participants in south India aspiring for a ‘Brighter Living’ a chance to make their dreams come true!
· “Godrej Game Aadi, Life Change Maadi” will air in Karnataka, from 2nd October 2010 (every Saturday 9-10.p.m on Udaya TV).
· “Godrej Vazhvai Maattralaam Vaanga” will air in Tamil Nadu from 3rd October 2010 every Sunday from 11- 12.p.m only on Sun TV.
· “Godrej Dream Home, Aadaandi Life Marchukondi” will air in Andhra Pradesh from 3rd October 2010 (every Sunday, 9-10.p.m on Gemini TV)
Consumers in Andhra Pradesh and Karnataka can participate in the show by purchasing Godrej products and registering the product purchased through SMS or IVR. Consumers in Tamil Nadu can participate in the show by purchasing Godrej products and registering the product purchased through SMS and filling in the slogan “Godrej makes my life brighter ___” in 10 words. (*This is open for participation till Oct 5 midnight).
