‘Tydal’ would be offered under three variants - coconut, amla and anti-dandruff, and would be made available both in conventional packing as well as sachets - starting from 4 ml sachets to one litre packing. Besides the convenience of packing the products are competitively priced with a minimum of Re.1 for the sachet going up to a maximum of Re.185 for a one litre packing.
The products initially would be available in the southern states and would be launched across other regions in a phased manner. Peart has already put in place a dedicated retail network to hawk its products in the identified markets and Tydal would be made available across 25,000 outlets ranging from modern retail outlets to traditional kirana stores.
Launching Tydal, Suhashini Maniratnam, said “It‘s an honour for me to be associated with Tydal Hair Oil. The vision of the founders & their sheer determination has inspired me to be the brand ambassador for this venture. Also being a staunch follower of regular hair care routines, owing to my association with the entertainment business, I’ve followed rigorous styling routines which require hair maintenance; I vouch for Tydal being the answer to every Indian woman’s hair care regimen”.
Speaking on the occasion, Milin Pandia, Managing Director, Peart Healthcare Pvt Ltd, said, “We aspire to provide the contemporary Indian consumers personal care products to enhance their appearance & elevate their confidence to ensure they are winners in all facets of life professionally & personally. We are looking forward for a delightful experience of serving our customers beyond their expectations & creating a niche market for our products.”
