India’s Top 5 eCommerce Hubs are Delhi , closely followed by Mumbai, Jaipur, Chennai & Bengaluru. According to the eBay India Census, Mr. Vadapalli revealed:
· eCommerce in India is mainstream: India had over 3,296 eCommerce Hubs in eBay Census 2010. All 28 States and 7 Union Territories witnessed eCommerce Transactions. The IT Hubs of Tamil Nadu, Maharashtra, Andhra Pradesh, Kerala and Karnataka were the most wired states in India with the most cities where eCommerce originates.
· Rural Indians are active online shoppers: Online shopping is active in 1054 rural towns in India . Rural India featured in eBay Census for the second year with rural towns witnessing active buying and selling trends. India ’s top 5 rural hubs are Ambalapuzha (Kerala), Sajiyavadar (Gujarat), Adala (Gujarat), Abdalipur ( West Bengal ) & Kangayampalayam (Tamil Nadu)
· Global Trade is well established: India has 545 Export Hubs where Indian entrepreneurs sell a variety of products to millions of eBayers in 189 countries around the globe. Indian exports include stamps, screwdrivers, herbal skin care, designer sarees and ethnic jewellery.
· Global Buying or Imports is an emerging trend: India has 1259 import hubs from which Indian consumers import from 114 countries worldwide. India ’s imports include WWII Photographs, Movie DVDs, Postcards and Collectibles
· Category mix – Technology dominates India, Lifestyle dominates Exports & Imports for Indians: Technology is India ’s favourite traded vertical category contributing to 48% of transactions in eBay Census. The Lifestyle category at 34% came second in popularity for online Indians. For Global Trade, Lifestyle is the clear winner at 63% of Exports followed by Collectibles and Technology at 14% each. In case of Imports, Lifestyle dominated with 43% followed by Technology with 28%.
· Region - South buys, West sells: South India has the most active buyers at 38% of all transactions, followed by West India at 28%. West India has the most active sellers at 40%, followed by North India at 37%. In case of Exports, North India exports the most at 52% followed by West India at 31%. While for Imports, South India tops the chart at 38% while North India stood second at 29%.
· Bharat, India & Rural India displayed different online shopping behaviour: Distinct product preferences emerged amongst eBayers in Bharat , India & Rural India . Metro India bought party wear, Bharat bought sarees & Rural India bought dress material.
· Profit Buying: Entrepreneurship is the new mantra for India as 4 out of the 6 metros –Mumbai, Delhi , Chennai & Kolkata- are all profit buying cities which sold more items on eBay than they bought.
· Bridging Distribution gaps: Online marketplaces like eBay help create trade between Rural Towns , Tier 2 and 3 cities and metros as well as Global countries.
The eBay Census also revealed many interesting trends about the online shopping habits of Bengaluru residents including:
Trend 1: Bengaluru residents prefer technology: Technology got the lion’s share of Bengaluru online shoppers’ wallets at 51% of all transactions whereas Lifestyle dominated Imports at 44% of transactions. Bengaluru entrepreneurs sold the most Collectibles at 37% of all transactions to buyers in India . Lifestyle scored on the Exports front at 64% of all transactions.
Trend 2: Getting personal: Bengaluru sold the most personalized gifts to fellow Indians.
Trend 3: Bengaluru stores more: Bengaluru bought the most high capacity hard disks from domestic sellers
Trend 4: Power moves: Bengaluru bought the most golf clubs from international sellers
Trend 5: Celebrating Electronics: The High Tech city of India also sells the most vintage electrode tubes used in early computers to international customers
Trend 6: Baby Care: Providing an important convenience to Indian parents, Bangalore sold the most diapers & nappies in India
Bengaluru’s Top 5 Bought & Sold
· Mobile Handsets, Indian Stamps, Pen Drives, Books and Home Theatre System Accessories are the Top 5 purchases by eBayers in Bengaluru.
· Bengaluru Entrepreneurs Top Sold Products include Indian Stamps, Books, Asian Currency Notes, Pen Drives and Embroidered Sarees.
· Top 5 imports by Bengaluru includes Cell Phone Accessories, Smart Phones, Wrist Watches, Indian Stamps and Books.
· Bengaluru’s Top 5 exports include Crafts – Yarn, Indian Stamps, Indian Coins, Fashion Bracelets, Window Curtains and Drapes.
For your own copy of the eBay Census Guide with more India facts, please log onto www.eBay.in/census.
The eBay India Census is an annual eBay property, now in its third edition. eBay India Census 2010 is the first of its kind research, designed to throw light on online buying and selling behaviour in India as well as trends from global eBayers buying from Indian entrepreneurs as well as Indian buying from International eBay sellers. eBay Census puts online Indians shoppers under a lens and analyzed eBay transactions over a year within the individual 28 States, 7 Union Territories as well as the Top 20 Indian cities to identify the top Buying and Selling Hubs based on the number of transactions happened on the eBay India site over the second half of 2009 and the first half of 2010.
eBay India (www.ebay.in) extracted interesting trends based on the study of all transactions on its website over 12 months (All online buying and selling transactions beginning July 1, 2009 and June 30, 2010).
