Monday, December 20, 2010

SIFY introduces Microsoft based applications to enrich online user experience

Sify Technologies Limited ( NASDAQ NM : SIFY), a leader in Enterprise and Consumer Internet Services in India with global delivery capabilities announced a number of interactive user applications to enrich user experience in partnership with Microsoft India .


•The first, an Interactive Cricket Scorecard on Sify sports powered by Microsoft Silverlight platform.

•The next, an Interactive photo gallery on Sify movies enabled on the latest HTML5 standards.

•And lastly, the IE 9 Jumplists on Windows 7 for all properties of Sify.com enabling one-click access and ease of navigation for users.

Commenting on the partnership, Natesh Mani , President – Consumer Business, Sify Technologies Ltd, said, “With Sify.com, we strive to offer our consumers the latest and relevant content powered by the best-of-breed technology. The latest comScore (September 2010) ratings reflect the growing popularity of Sify Sports (http://Sify.com/sports/). This is well timed as we gear up for the exciting sports season ahead. With Microsoft Silverlight technology, we have made our popular cricket scorecard a lot stickier. We are also one of the first companies to adopt HTML5 standards to create an Interactive photo gallery. With the above enhancements, consumers will now be treated to a rich experience and brand partners will derive greater value.”

“What is unique about Internet Explorer 9 is that it puts the web first, allowing the sites to shine. With IE9, sites can unlock the next class of web experience with a new wave of graphically rich, immersive and personalized environment and get closer to their customers,” said Moorthy Uppaluri, General Manager, Developer Partner Evangelism, Microsoft India. “I would like to congratulate Sify for creating these unique assets on the web using Microsoft technologies and I am sure these applications will be incredibly popular among all age groups.”

Interactive Cricket Scorecard in Sify Sports powered by Microsoft Silverlight Platform

The Interactive Cricket Scorecard powered by Microsoft Silverlight takes the current version of the cricket scorecard to the next level. The users will not only have real time updates to the match scorecard but can also catch up with upcoming matches, latest cricket news and photos, all in one go. For a first hand experience, please visit http://www.sify.com/livescores.html

According to the latest *comScore ratings (September 2010) researched across the Indian sports audience, Sify Sports now ranks amongst the top sites in terms of total unique visitors. Largely due to its rich interface, it now has visitors spending more time on the site than earlier. Sify Sports also continues to score high in Average pages per visitor.

Interactive Photo Gallery on Sify Movies enabled on latest HTML5 standards

Sify is among the first Indian portal to launch a photo gallery on the HTML5 standards. These standards transform a regular photo gallery into a vivid experience directly on the browser without the need to install any additional browser plugin. The photo gallery can now be experienced through Microsoft’s IE9 browser and other modern browsers that support HTML 5 standards. To experience the change, please visit http://Sify.com/movies/imagegallery

Jumplists for Sify.com and Samachar.com for Windows 7 Users

Windows 7 users can now enjoy the benefit of pinning all properties of Sify.com onto their taskbar and browse seamlessly via Jumplists. This would facilitate consumers to quickly access their favorite Sify properties like news, sports, movies, finance and Samachar pages with just a single click.