THE IMPORTANCE OF PRODUCT PACKAGING
It has been proved that a product is more likely to be picked up from the shelf if it stands out with its outer packaging, than what is inside. Consumer studies state that it takes about 2.6 seconds for a customer to make a purchase decision and this decision is heavily influenced by visual appeal given out by that product with the help of attractively packaged products. We often remember a brand with the labels. For e.g. a customer would recollect a Barbie doll with its pink box, or a health drink such as Bournvita or snack food like Lays chips variant with its label & package design. Keeping this consumer psychology in mind, companies today are shifting focus to invest and put a lot of thought on the designing of labels and printing them. The Indian label industry is complex, dynamic and fast growing and has the highest growth rate in the world of 19% (source:plastemart.com) and companies today are seeking digital technology for labelling and package printing owing to its cost effective, eco friendly & convenient nature.
PACKedge
The recent event PACKedge – power to your brand was attended by industry leaders and brand owners to share views on different market segments and the significance of labels and packaging in respect to each segment. The event also included discussion on Modern Day challenges for Packaging Development Professionals with Head-Packaging, Hindustan UniLever. Followed by a panel discussion with experts from labels & packaging, brand owners, technology & substrate providers along with Cognizance Packaging Solutions & SGRE Labels.
Commenting on the same, Mr. Appadurai, Country Head – Indigo & Inkjet presses solution, Graphic Solutions Business, HP IPG India stated, “The Indian packaging market has constantly grown by approximately 15% year on year and is estimated growth acceleration between 20-25 percent over the next five years. Today everything around us comes packaged & keeping that in mind we at HP provide complete end-to-end solution with proven print technology of HP Indigo ws4500. We are proud of our association with industry leaders like SGRE Labels & together we look forward at extending the breakthrough digital printing portfolio in various market segments.”
Mr. D.S. Subba Reddy, Managing Director, SGRE Labels said, “We have always demonstrated competence in latest & evolving technologies by providing custom designed labelling solutions to our customers. With the consumer goods manufacturers under pressure to lower costs and digital equipment manufacturers beginning to address the special needs of packaging, digital printing will play a larger role in the future. Keeping with the industry demands, we swear by HP for its unique and effective one stop printing technology and portfolio. HP Indigo digital presses produce print with the look and feel of offset in the widest range of colours and on greatest variety of substrates.”
About SGRE Labels
Bangalore based SGRE Labels has over a decade of experience in offering complete labelling solution to FMCG, Pharma, Apparels, Retail, Electronic & Telecom sectors. The facility in Bangalore is well equipped with the best of machines to reach up to international standards of label printing. The company’s commitment to exceed its customer expectations through innovative products and solutions, continuous improvement of processes and on-time delivery makes them the preferred choice in the market.
About HP Indigo press ws4500
A third-generation mature press Indigo WS 4500 is a high-productivity, cost-effective, environment friendly digital solution which has many advantages over conventional printing. The manufacture of gravure cylinders is costly and uses more energy and solvents than digital printing. By its nature, conventional (gravure, flexo and litho) printing has a start-up period during which ink application and register are achieved. This process generates material waste – waste of expensive substrates – and lengthens the overall press time.
With HP Indigo technology, start-up waste is eliminated as print quality and ink register are immediately achieved. Job changeovers, using the same substrate, can be done on-the-fly, and HP ElectroInk is dry when it leaves the press and can be finished immediately making the entire production process more efficient.
About HP
HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. As the world’s largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure to solve customer problems. More information about HP (NYSE: HPQ) is available at http://www.hp.com/
