Announcing the partnership at APEX Expo 2011 at Seattle, Akhil Agarwal, Chief Operating Officer, IGT said, “We believe that social media is altering travel planning and purchase. As travelers get more social, travel brands will generate considerable social chatter. Our internal studies confirm that for every 100 customer service calls, airlines will attract 96 conversations over social media. Given this need, we believe that our partnership with SimpliFlying will enable the integration of marketing & customer support consulting with technology as an enabler.”
Shashank Nigam, Chief Executive Officer, SimpliFlying further added, “There are 191 airlines on Twitter today, and only 85 actively tweet. Of these, only 28 provide 80% of the tweets. Most are obviously short on resources. As travel companies get more social, its time to provide options where they can scale their social media programs without a dramatic increase in costs. Our partnership with IGT will redefine the business strategies where we will be able to provide end-to-end customer engagement solutions to our customers."
The joint solution offered by IGT and SimpliFlying will allow airlines to scale their customer service offerings through social media without putting significant resources towards expanding an internal team. This will help airlines and travel companies achieve significant cost savings, drive operational efficiencies and increase customer satisfaction.
About SimpliFlying
SimpliFlying is the world’s leading airline brand strategy consulting company, with headquarters in Singapore and offices in Toronto and New York City. SimpliFlying helps airlines engage travelers profitably. SimpliFlying’s key clients include IATA, Turkish Airlines, Airbus, LAN Airlines, airBaltic, Bombardier Aerospace and Pluna.
SimpliFlying.com is also one of the top 3 blogs on aviation and @simpliflying is one of the Top 5 most influential on Twitter on airlines.
About InterGlobe Technologies
InterGlobe Technologies (IGT) is a global travel domain expert, providing travel technology and BPO services, that helps maximize business performance of its customers. IGT is committed to delivering innovation and business excellence across the entire spectrum of the travel‚ and hospitality domains. The company offers integrated Application Development and Maintenance‚ Contact Center, Back Office Services and Solution Frameworks to the travel industry worldwide.
IGT is part of InterGlobe Enterprises Limited with interests in aviation, technology & hospitality. With its footprint, spanning across the globe from 8 state-of-the-art delivery centers‚ IGT employs over 4000 travel experts worldwide.
