Intensive market research conducted by ITC highlighted evolving need of today’s consumers to indulge in an experience that cares for the skin to give not just basic cleansing but higher order skin benefits and a luxuriating bathing experience.
Vivel Luxury Crème Soaps range is a result of intensive research & development, to address this need for multiple skin care benefits from soaps. The new range brings about a revolution in the personal care space by offering one of the first ranges of soaps enriched with real butter which provides moisturisation and an irresistibly soft buttery experience!
Vivel Luxury Crème is available in two variants – one enriched with Shea butter, known for its deep moisturizing properties; and the other enriched with Olive butter, an ingredient renowned for its moisturizing as well as its anti-oxidant properties.
In addition to the renowned skin properties of the exotic Shea and Olive butter, Vivel Luxury Crème has the unique skin care active, Actipro – N, whose clinically proven ingredients provide Total Care through Nourishment, Protection and Moisturisation to the skin. Infused with essential oils like cedarwood, pine and clove, the fragrance of the soaps charms your every sense.
Brand Ambassador for Vivel Soaps & Bollywood’s reigning queen, Kareena Kapoor, says, “Butter is amongst the best moisturizing ingredients for the skin. Vivel’s new range, Vivel Luxury Crème is unique as each of its variant- Olive & Shea, enriched with real butter for irresistibly soft & hydrated skin and Total Care through nourishment, protection and moisturization. I trust Vivel Luxury Crème soap. It is my skin essential”
Speaking on the launch of this new range, Sandeep Kaul, Chief Executive, Personal Care Products Business, ITC Limited said, “As the consumers’ are evolving, the only way to ensure consumer delight is innovation to meet their stated and innate needs. We are confident that Vivel Luxury Crème will strike an instant chord with the customers as it provides for an unparalleled bathing experience”
Vivel Luxury Crème presents an innovation in soap packaging in India that is the epitome of consumer convenience. The innovative hinge lid attached on the soap carton has been designed to enhance consumer convenience in opening the carton with ease instead of the conventional tearing. Priced at Rs.25 for 100gms pack, Vivel Luxury Crème Soaps range is available across retail outlets in Delhi, Bangalore, Kolkata, Chennai, Bhubaneswar, Guwahati, Chandigarh, Jaipur and Bhopal.
About Vivel
Vivel Luxury Crème, a range of soaps, further enlarged ITC‘s personal care portfolio. ITC expanded its personal care product offering between February to June 2008 with the launch of Vivel, a range of soaps and shampoos cater to the specific needs of a wide range of consumers.
Vivel offers high quality ranges of soaps and shampoos for the upper-mid and mid-market consumer segments. All products offer a unique value proposition of bringing together ingredients that provide the benefit of Nourishment, Protection and Moisturisation, hence providing the ever discerning consumer TOTAL CARE, which makes her beautiful and confident.
Vivel soaps comprise of a basket of variants which includes Vivel Young Glow, enriched with Vitamin E and Fruit Infusions for youthful glowing skin; Vivel Satin Soft, enriched with Vitamin E and Aloe Vera for beautifully soft skin and Vivel Sandal Sparkle, enriched with Sandalwood Oil and Active Clay (Multani Mitti) for clear skin. In addition to this, Vivel Deo Spirit Soap, targeted at the vivacious, modern and trendy youth of today, promises freshness that gives consumers the confidence to get close and Vivel Milk Cream and Glycerine soap with double moisturizing ingredients of milk cream and glycerine promises irresistibly soft, supple and enviable skin.
About ITC Limited
ITC is one of India's foremost private sector companies and a diversified conglomerate with interests in FMCG, Hotels, Paperboards and Packaging, Agri Business and Information Technology. With a market capitalisation of nearly US $ 30 billion and a turnover of over US $ 6 billion, ITC has been rated among the World's Best Big Companies, Asia's 'Fab 50' and the World's Most Reputable Companies by Forbes magazine, and among India's Most Valuable Companies by Business Today. It has been ranked as the world’s sixth largest 'sustainable value creator' among consumer goods companies globally, according to a report by the Boston Consulting Group (BCG).
ITC’s diversification is powered by a robust corporate strategy designed to unleash multiple drivers of growth. It’s time tested core competencies, namely unmatched distribution reach, superior brand building, effective supply chain management and acknowledged service skills in hoteliering have provided ITC the springboard to create new epicenters of growth.
