Showing that its extra year of maturation really does make it an award winning blend, Whyte & Mackay 13 YO won Gold ‘Best in Class’ at the awards and the Black Dog Reserve 18 Year Old Scotch Whisky has won the Gold Best in Class award in the Scotch whisky - Deluxe Blend - 18 YO category. While Whyte & Mackay proved to be a finer blend than Johnnie Walker Black label, Cutty Sark 12 and Grants, Black Dog beat Johnnie Walker Gold Label 18YO and Chivas Regal 18YO in its category.
Whyte & Mackay 30 YO and 40 YO also won the Gold Awards while the Whyte & Mackay Special was awarded a Silver.
The winning blends - Whyte & Mackay 13 YO and Black Dog 18 YO swept the show at the awards beating off stiff competition from other industry peers.
Speaking on the occasion, Mr. Anant Iyer, Business Head (Luxury Brands) said, “We are very proud of both our brands - Whyte & Mackay 13 YO and Black Dog 18 YO which have proven to be the finest blends in the market today. Both are undoubtedly the finest of whisky and scotch bottled in India today. It’s an honour to receive this award from International Wine and Spirits Competition and it means a great deal to us. The awards surely open up more opportunities for us in the Indian industry.”
“IWSC is a very prestigious competition and winning 29 gold and silver medals from them is a matter of great pride. United Spirits Limited is extremely proud of its luxury labels - Black Dog 18 Year Old and Whyte & Mackay 13 Year Old.” he added.
The scotch category has been growing at the rate of 28% per annum and stands at approximately 14 lac cases by volume including both bottled in India and bottled in origin put together.
Matured for a minimum of 18 years in oak casks, the Black Dog 18 YO is a fine blend of aged malt and grain whiskies that have been carefully and skilfully put together to create a sublime testament to the art of luxurious indulgence - A FINE PLEASURE THAT CANNOT BE RUSHED!
Championed by Whisky Ambassador of the Year 2011, Richard Paterson, Whyte & Mackay truly sets out to deliver a little extra in every possible way: from its 13, 19 & 22 year old blends (instead of 12 YO,18 YO ,21 YO). No other scotch in its category can lay claim to its unique and smooth blend - one that lends the scotch a seductively smooth and rich taste……A LITTLE EXTRA WORKS WONDERS!!
Richard Paterson, Master Blender at Whyte & Mackay commented: ‘It’s a great testament to our brands and all those who work on them that we are continuously awarded by our industry peers over at the IWSC. Winning medals, especially when so many are outstanding winners like ‘gold’ and 'best in class', means a lot to me and the team and it really highlights how great our brands are to the industry and our consumers. Our blends have been carefully developed keeping in mind the taste preferences of our consumers and today they have indeed proven to be the finest in the industry.”
The International Wine and Spirit Competition follow a set of technical controls which have been implemented in order to ensure that the highest quality standards are achieved and maintained year after year. The aim of the IWSC is to award excellence to wines and spirits worldwide encouraging consumer and trade recognition for quality products.
