The recently constructed manufacturing unit, with an annual production capacity of 240 million units currently, is expected to double the installed capacity by FY 2013. Contributing in CO2 reduction, this environment friendly facility furthers Panasonic’s leadership in green innovations and has adopted many green features including installation of LED lighting, Solar panels and use of treated sewage water. The facility also aims at improving the working atmosphere for the employees through provision of welfare facilities to the 1500 people that the factory will employ once it reaches full capacity in FY 2013.
Mr. Daizo Ito, President, Panasonic India, said, “India is a key growth potential market for Panasonic, and therefore an area of strong commitment. In 2007, we acquired this 49 year old trusted brand – Anchor, in an effort to offer world-class differentiated products across India that are customized to the Indian consumers’ preferences. Keeping in mind our commitment to India, this new Anchor factory will enable us to reach out to more and more consumers with our best in class products. He further added, “Currently, Anchor contributes significantly towards our annual turnover and we are very hopeful to drive increment in market share in the coming years for this segment. Going forward, Anchor will play a significant role for Panasonic in offering solutions in the Indian market.”
Mr. Harumasa Furutani, Chairman, Anchor Electricals said, “We have growing confidence in the Indian market as well as the response from consumers. This new manufacturing unit in Daman is an important part of our business strategy in India and we are aiming at an integrated manufacturing function- from raw material to finished goods, which will enable us supply faster and expand our capacity for growth. With this new factory, we will continue to offer our consumers higher value for money, easy availability, supportive post-sales service and contemporary and technically superior electrical products aimed at customer comfort and energy savings.
The manufacturing unit, which is spread over 27,700 m2, will be Anchor’s first Greenfield factory after the Panasonic acquisition in 2007. Panasonic aims to be the world’s No 1 Green Innovation Company in the electronics industry by 2018 and the company is moving towards this direction. The new factory has installed LED lighting and has used Natural light in canteen and other areas in an effort to reduce electricity consumption. Also, Solar panels have been installed to power some of the employee welfare areas and Water treated in the sewage treatment plant is used for gardening in order to reduce CO2 emissions, waste generation and promote eco consciousness.
Mr. Dinesh Aggarwal – Director Sales & Marketing, Anchor stated, “We have an extensive distribution network across India and with the new production facility we will be working towards increasing the depth of our markets further. We will capture emerging business opportunities from the smaller districts and the new developing geographies, thus retaining and growing our leadership position in the Wiring Devices.”
About Anchor Electricals
Headquartered in Mumbai, Anchor electrical Private Limited started nearly five decades ago and became a subsidiary of Panasonic Electric Works (now Panasonic Corporation) in 2007. It is one of the largest domestic manufacturers of electrical construction materials with 4 manufacturing locations and boasts of 36 domestic bases and has employee strength of 10,004. Its sales and operating profit are steadily growing and it ended the last financial year with net sales of Rupees 13 billion and a stated capital of Rupees 4.38 Billion. It has a dominant market share in wiring devices and it is constantly expanding its product range and growing market share in Circuit Breakers, Lighting and Luminaries, Fans and Wires/ Cables. Anchor aims to double this is the next three years from the existing and some new product categories. For more information on Anchor, please visit www.anchor-world.com.
About Panasonic India
Panasonic makes available in India its wide range of consumer electronics and home appliances like LCD & Plasma TVs, DVD players, home theatre systems, cameras, camcorders, car audio systems, air conditioners, washing machines, refrigerators, microwave ovens, automatic cookers, vacuum cleaners and the like. The Company has a workforce of about 12,650 in India and estimated to do a turnover of Rs 10,000 crore in FY 2012. For more information on the company and the Panasonic brand in India, please visit http://panasonic.co.in/
Sourced From: Genesis Burson Marsteller
