The Limca Book of Records Quiz is Coca-Cola India’s flagship property, which seeks to nurture young minds and makes the pursuit of knowledge an engaging yet competitive process.
The multi-city initiative is being launched in partnership with Derek O’Brien & Associates and involves participation of young minds from classes 8 to 12. As part of the initiative, a series of quiz competitions will be organized in 4000 schools across 80 cities. The quiz competition is divided into four zones – North, South, East and West and is being organized in three stages – Inter-school level, Semi-Finals and National Finals, from July to December 2012. The quiz aptly takes its lead name from the Limca Book of Records (LBR) as the record book celebrates the outstanding achievements of Indians across the globe and is a source of inspiration especially for the country’s youth.
According to Anupama Ahluwalia, VP- Marketing, Coca-Cola India and South West Asia, “At Coca-Cola India, we value knowledge and the need for constant learning. The Limca Book of Records Quiz is our endeavor to promote excellence at a young age and be a facilitator for such learning. It provides a platform for students to engage and learn from the best minds across the country. Mirroring the success of the last three years, I am sure this year will witness the same zest and enthusiasm from students across the country and will give us many moments of great learning. I wish the participants all the luck and hope that it will be an enriching experience for us all.”
According to Derek O’Brien, “It is always a treat to watch students compete and see the skill with which they conduct themselves. In the past few years, the Limca Book of Records Quiz has set a benchmark in terms of quizzing excellence and we hope this year will only be bigger and better. We look forward to our continued association with the Limca Book of Records Quiz in providing such a great platform to young minds across the country and hope for another year of great fun and great learning.”
The national quiz competition leverages the iconic status of the Limca Book of Records which is now in its 23rd edition. The record book, launched recently is a ‘Music Achievers Special’ , and was dedicated to the outstanding performances of 10 Indian Musical maestros and acknowledged their significant contribution to music by felicitating them as 'People of the Year' 2012. With 20 refreshing and informative chapters, the 2012 edition of the record book celebrates over 10,000 remarkable achievements out of which 6,000 are new records, all showcasing extraordinary feats of Indians across the globe.
More about Limca Book of Records Quiz, 2012
The Limca Book of Records Quiz, 2012 is open to all the students from class 8 to 12 who are above 12 years of age. The series has been classified into three stages:
Inter School Round
Each participating school may enter a maximum of 3 teams of 2 members each. A thirty minute written preliminary round would be administered to all the participating students. Only one team from each participating school can qualify for the stage round. The top 6 teams depending on their scores will qualify to participate in the finishing leg (stage round) of the City Finals. The team with the highest scores in the stage round would be declared as the ‘City Winner’ of Limca Book of Records Quiz, 2012.
Semifinal Round
In the semifinal rounds, ‘City Winners’ would compete for the national finals. 100 teams to participate in the semifinals-Top 10 teams with a minimum of two teams from each zone out of a total of four zones and two top scorers from the semi-final rounds will be selected for the National Finals.
National Final
The top 10 teams from the Semifinal round will compete against each other in the National Final. Renowned quiz-master, Derek O’Brien will host the National Final.
About Derek O’Brien & Associates
Derek O’Brien & Associates for the last 20 years has been making knowledge interesting and helping people and brands grow. This is done through various media- Television, live game shows, and the more traditional way of providing content for books as well as columns for various publications.’
About Coca-Cola India
Coca-Cola in India refreshes millions of consumers throughout the country with an exciting range of beverages including Coca-Cola, Diet Coke, Thums Up, Fanta, Limca, Sprite, Maaza, Maaza Milky Delite, Minute Maid Pulpy Orange, Minute Maid Nimbu Fresh, Minute Maid Mixed Fruit, Minute Maid 100 % juice (Minute Maid Apple, Minute Maid Orange, Minute Maid Grape), Georgia, Georgia Gold, Kinley, Kinley Club Soda and Burn through a network of more than one and a half million outlets. The Coca-Cola India system has invested more than US$ 2 billion in its Indian operations and provides direct employment to more than 25,000 people. For more information and details on the company's Indian operations please visit: http://www.coca-colaindia.com/
Sourced From: Perfect Relations PR
