The main attraction of the event was ‘Turn the key, win a Bike’ contest wherein the participants had to pick one key from the 400 keys kept in a box and tried to start the bike kept on display. If the chosen key could start the bike, the contestant would win an SZ bike. Among all participants, Mr. Toumeed Ali Khan got this chance to pick the right key and won the bike. Apart from this contest, the dealer also organized free test rides as well as service camps for customers.
Speaking on the occasion, Mr. Roy Kurian, National Business Head, India Yamaha Motor, said, “Yamaha has always been in the fore front when it comes to maintaining excellent customer relations. We conduct many activities throughout the year to engage our customers and the response received has been commendable. We’ve yet again come up with an initiative called the ‘Chabi Ghumao Bike Le Jao’ contest that is sure to owe our customers and we certainly hope to see more of our customers get lucky by winning the very stylish SZ bike. Bangalore is one of the key market for us and we would like to offer our discerning customers a sense of pride of ownership of Yamaha’s bike, and this initiative goes on to offer such an opportunity to them to win a spectacular SZ bike.”
Designed to reach out to a wider audience, Yamaha started ‘Chabi Ghumao Bike Le Jao’ in June this year. The events were organized in Bangalore, Ahmedabad, Surat, Ranchi, Vadodara, Faridabad, Bhubaneswar and Chennai and received overwhelming response from customers. A series of such contests will be organized across the country and it will be based completely on Yamaha’s flagship SZ series bikes. Through this initiative Yamaha hopes to reach out and widen its customer base.than 2,000 employees, IYM is highly customer-driven and has a countrywide network of over 400 dealers.
With the aim of adding a new credo for the biking aficionados in India, Yamaha launched the SZ – a “Powerful and comfortable stylish commuter” bike series. The SZ series was launched in three variants - SZ, SZ-R and SZ-X, designed and engineered down to the finest details of the engine and chassis to answer each need with uncompromising quality and performance.
About India Yamaha Motor Pvt. Ltd.
Yamaha made its initial foray into India in 1985. In August 2001, Yamaha India became a 100% subsidiary of Yamaha Motor Co., Ltd, Japan (YMC). In 2008, Mitsui & Co., Ltd. entered into an agreement with YMC to become a joint-investor in the motorcycle manufacturing company "India Yamaha Motor Private Limited (IYM)".
IYM operates from its state-of-the-art manufacturing units at Surajpur in Uttar Pradesh & Faridabad in Haryana and produces motorcycles both for domestic & export markets. With a strong workforce of more Presently, its product portfolio includes VMAX (1,679cc), MT01 (1,670cc), YZF-R1 (998cc), FZ1 (998cc), Fazer (153cc), FZ-S (153cc), FZ (153cc), SZ, SZ-X & SZ-R (153cc), YZF-R15 Version 2.0 (150cc), SS125 (123cc), YBR 125 (123cc), YBR 110 (106cc) and Crux (106cc).
Sourced From: April Media PR
