Thursday, August 9, 2012

EVOK by Hindware launches its 11000 sq. ft flagship mega store in Kirti Nagar, New Delhi

Mr. D K Jairath, Chief Executive Officer (CEO), Hindware Home Retail (P) Ltd. (a 100% subsidiary of HSIL Ltd) announced the launch of ‘EVOK Flagship Mega Home Store’ at Kirti Nagar (New Delhi) today.


Spread over a sprawling 11,000 sq ft area, the multi story Mega store is located at Kirti Nagar main market. EVOK brings the concept of trendsetting Home Fashion in India and delivers great home shopping experience to customers through its wide range of Interior concepts. The Mega store has over 16000+ world-class contemporary lifestyle products across categories like Home Furniture, Soft Furnishings, Home Décor & Accessories, Modular Kitchens, Floorings, Bath and Lighting.

The EVOK Mega Home Store also provides unique personalised and affordable ‘Design to Build’ interior design + execution services to its customers. Expert in-house designers at the Store design studios assist customers to visualise their ideal home spaces using 2D and 3D visualisation. The store offers interior designing and turnkey execution solutions that range from designing the personalised interior spaces, supply & installation of products, and all site works. These are accompanied by key benefits like warranty and very efficient after-sales services.

The Company’s aggressive expansion plan this year is to strengthen its growing customer base across pan-India retail markets, and further expand its leadership in locations like Chennai, Bengaluru, Hyderabad, Coimbatore, Mumbai, Pune, Ahmedabad, Surat and others.



Speaking at the occasion, Mr. D K Jairath, CEO, HHRPL, said, “EVOK, which has already established its leadership across India, is now expanding its footprints in New Delhi with the launch of this 11000 sqft Flagship MegaStore and will truly establish itself as ‘The Destination” for home interior solutions. It is a part of Hindware legacy and has the clear vision of becoming the first choice partners to provide ‘One-stop Home Interiors Solutions’ to its customers. Evok plans to invest Rs 250 crores by FY14 -15 in opening new stores pan India. The company aims to achieve a turnover of Rs. 400 crores by FY’14-15 & will also add another 8-10 Mega Home Stores by the end of FY 2012, continuing its expansion focus in Metros & Tier- 1 cities.

I am delighted to announce the launch of our Evok Flagship Mega store at our preferred destination Kirti Nagar Market in New Delhi. Conceptualised and built with “Its Bigger to serve you Better” tag, we provide the promise of extending our expertise and wide selection of lifestyle products to customers looking for ‘Value for Style’ Home Interior solutions under one roof. With a portfolio of premium lifestyle products enhanced by our unique personalised ‘Design to Build’ Interior Design + Execution services, we hope to keep delighting our customers and repeat the tremendous response we have received so far at other EVOK stores and national markets. With rigorous expansion plans set for the Pan India markets, we are looking forward to setting new industry benchmarks in the home interiors retail sector.”



EVOK Mega Home Stores forayed into the organised home retail market of India in 2008 with an estimated investment outlay of Rs. 250 crores. The retail chain currently has a presence across key cities of India – New Delhi i.e. West and South Delhi, Gurgaon, Faridabad, Noida and Ghaziabad; Chandigarh, Ludhiana, Lucknow, Jaipur, Thane, Mumbai, Pune, Bangalore, Hyderabad & Kochi. The company aims to achieve a turnover of Rs. 400 crores by FY’14-15.



EVOK has also forayed vigorously into the speciality Modular Kitchens + Interiors retail format business and already operates speciality Stores, which are undergoing significant pan-India retail expansion. The Company has also entered the SIS (Shop-in-Shop) segment business with its tie-ups with leading Hypermarkets and large Retail chains recently.



Besides the Retail foray, EVOK operates its dedicated Projects & Institutional business division, which works in close association with Architects, Interior designers, Builders, Corporate & Institutional segment communities, utilizing the group network and relationships for institutional and projects business.



The Company is also investing in Supply chain infrastructure and operating efficiencies to fully support its ever-expanding pan-India business operations.

About the Company

Hindware Home Retail Private Ltd (HHRPL) has been incorporated as a 100% subsidiary of HSIL Ltd. to spearhead the Group’s vision to evolve into a Total Home Solutions Enterprise.

Taking the same forward, Hindware Home Retail Private Ltd entered the modern retail sector with Home Interiors Specialty business in 2008, considering growing urbanization and residential landscapes, changing consumer lifestyles, modern retail sector opportunities & the demand-supply scenarios.

The core vision of Hindware Home Retail Private Ltd is “to be the first choice partner of customers aspiring for ‘Value for Style’ home interior solution”.

HHRPL forayed into Specialty Home Interior business and focuses on Retail and Projects business to serve B2C and B2B segments. Sourced From: