Error! Hyperlink reference not valid.According to Ashok Capoor, President and Managing Director, United Spirits Limited, “McDowell's No. 1 is appreciated well in the company of friends; it boosts the spirit of friendship from which memorable moments are born. It’s been a constant endeavor for the past decade to provide a unique platform to our customers to celebrate the spirit of friendship. Celebrating this spirit of friendship, we are delighted to bring to our consumers to be a part of the McDowell’s No. 1 Karaoke World Championship. ”
The activity will kick off at a grass root level with select outlets hosting over 150 Venue Trials across 15 cities in India – NCR, Chandigarh, Kolkata, Shillong, Jaipur, Guwahati, Patna, Indore, Hyderabad, Bangalore, Chennai, Mumbai, Pune, Nagpur and Goa. The partner outlets are key karaoke talent pools with both amateur and rising singers participating. Winners of the Venue Trials will participate in the Venue Finals with all Venue Finals culminating at the Zonal Finals. The final level will be the Grand Finale for India. With acclaimed celebrities and professional singers as judges, the competition will have both, a solo and a McDowell’s No. 1 Karaoke Friendzy Round which gives a chance to a group of friends to accompany the ultimate winners (1M & 1F). The world finale of this unique event will be in the last week of November in Finland.
McDowell’s No. 1 Karaoke World Championship follows some of the biggest and most successful activations done by McDowell’s No. 1 which have brought alive its promise of ‘Dosti Ka No. 1 Spirit’. Some of the other activities done in the past include multi city musicals with Bryan Adams, Enrique, Bollywood music directors, Shankar, Ehsaan and Loy, Vishal and Shekhar.
McDowell’s No. 1 recently appointed new brand ambassadors; leading Bollywood actor & director FarhanAkhtar, actor & VJ Purab Kohli, VJ & actor Cyrus Sahukar and singer & actor Meiyang Chang who are actively involved in McDowell’s No. 1 Karaoke World Championship &are extremely excited to be a part of it. Chang will also judge the contestants of McDowell’s No. 1 Karaoke Championship along with local judges in different cities across the country.
The brand is also integrating a very interesting contest – the McDowells No. 1. Group of friends round whereby a group of 4 friends get an all expense trip to Finland to cheer on their friends!
The Karaoke World Championships are conducted annually, drawing participation globally to battle for the World Championship Title. The member countries conduct local and national karaoke competitions and send winners to participate in the Karaoke World Championships (KWC).
The Karaoke World Championship India is powered by Nokia and commenting on this association Poonam Kaul, Director Communications, Nokia India says, “Nokia believes in connecting the youth to their passions – music, movies and sport. Nokia has a formidable musical legacy – over 40 lakh songs from Nokia Music Store, the largest repository of legal and digital Indian music, to offering DRM free music on our recently launched Nokia Asha series of smart phones and Mix Radio for our Lumia range – we have built a strong music connect with consumers. Hence, our association with Karaoke World Championship provided us the perfect opportunity to deliver our promise in connecting consumers to their passion - music. What adds to the excitement is that the Finals of the Karaoke World Championship is being hosted in Nokia’s home country - Finland. We are looking forward to a grand Karaoke Championship this season. ”
Lalit Kewalramani, Nash Events who has strategized and is executing the entire property says, “Local Karaoke competition features regularly in various clubs in India but this is unique in itself as it has a credibility of its own. Nothing can be bigger than this when it comes to making a Karaoke Competition. This is the epitome and is like a World Cup for Karaoke. Sponsors like McDowell No. 1 Soda, Nokia and Visit Finland showed an immediate interest in this fantastic event, which offers fun, music and interesting nightlife. We have created a foundation for the event last year and this year it has only grown in size and stature!”
Savio D’Sa, the legendary KJ instrumental in the Karaoke face change of India since 2002, says, “The unique aspect of KWC is that unlike a reality show, there are no live cameras to add to the nervousness of contestants. Only at a Karaoke Night will you see 3 strangers pop up on the mic to sing their favorite song, this symbolizes Fun, Friendship, Confidence & Sheer Delight. The most remarkable feature of karaoke is that the unpolished& the wildest singers get the loudest round of applause. KWC hopes to get even more wicked, wackier & wilder this year expecting such raw talent”
Visit Finland, India has come on board as a Tourism partner to this event. As the world championship is hosted by Finland, the India office of Visit Finland sees this as a brilliant opportunity to promote Finland. Commenting on this association Papori Bharati, Visit Finland (India)–says “Karaoke is a very popular entertainment in Finland and extremely glad that the finals are going to be held in Finland itself in 2012! Also happy to be associated with Karaoke World Championship – India”!
Not only the winners are getting a chance to go to Finland, Planet M, KWC’s Retail Partner are giving the Indian winners a golden chance to cut an Album exclusively for Planet M. The Championships arealso being conducted in selected Flagship stores of Plant M in India.
Just drop in to the nearest KWC Official Venue. Request your song to KJ and rock the floor!!
For more information on venue details and dates please log on to www.kwcindia.com
About McDowell’s No. 1:
Winner of several international awards for its taste and innovations in packaging, McDowell’s No. 1 is the largest alcobev brand by volume and value, from United Spirits Limited. McDowell’s No. 1 launched its premium grain based variant, McDowell’s No. 1 Platinum, in 2010, which sold one million cases in its debut year. The McDowell’s No. 1 franchise grew at 9% last year, ahead of its industry peers.
About United Spirits Limited:
United Spirits Limited (USL) is the largest Alcobev company in the world by volume and the Rs. 9103 crores spirits arm of the UB Group. USL was earlier McDowell and Company Limited. USL is headquartered in Bangalore with a global footprint and has 7500 employees across various locations. USL has a portfolio of more than 140 brands, of which 22 are millionaire brands and has 91 manufacturing and bottling units at locations across the country.
With the acquisition of Bouvet Ladubay in 2006, the UB Group has made a strategic entry into of the wines category. Bouvet-Ladubay, located in theLoire valley of the Saumur region in France, has a heritage of over 156 years.
The company currently has a capacity of 8 million bottles per annum, with further scope for expansion whenever required. Bouvet Ladubay is sold across the world in over 38 countries.
In 2007, United Spirits acquired the Glasgow-based Whyte and Mackay and ramped up its premium scotch and single malts portfolio significantly. Whyte & Mackay also owns four malt whisky distilleries in Scotland and a state-of-the-art bottling facility in Grangemouth with a capacity of 12 million cases per annum.
About Karaoke World Championships (KWC):
An annual karaoke global fete since 2003, the KWC is the world's biggest and most prestigious karaoke event, bringing together singers from all over the world, regardless of language, race, nation or religion.
Every talented participant has the chance of showing off their voice to the world. This helps us create a global opportunity. The Karaoke World Championship gives every individual an opportunity to participate and reach the world cup finals in Finland.
Looking at the uniqueness of the event, The Karaoke World Championship has reached phenomenal heights and desires to go even further. Starting from a modest 11 trials last year, the event has seen scaling up to 155 events already this year.
For further specifics about the KWC, kindly log on to: http://www.kwcindia.com/
Sourced From: Corporate Voice I Weber Shandwick
