Key to PSI’s business is the registration of candidatesseeking a licensure or certification test, which is delivered in its National Network of Premier PLUS™ test centers. In a business that is largely focused on one-time users,the company wanted to grow its value-added services and solutions, further engage customers and improvetheironline experience.As an extension of PSI’s team, Symphony Teleca developed a formulation strategy through its product ideation workshop starting at a very early stage of engagement.
The goalsto be derived for PSI were:
· Ground up evaluation of the current website with recommendations to expand functionality and improve usability;
· Grow recurring client business;
· Reduce cart abandonment;
· Cross-sell new products and services;
· Enhance social media leverage;
· Improve and personalize order tracking.
"Through our work with Symphony Teleca, we’reoptimistic that we will significantly improve the client experience of our candidates using our assessment services,” said Ian Necus, Chief Information Officer, PSI. "Through this early-stage ideation workshop, Symphony Teleca demonstrated that it is attuned to our business needs and is willing to share its best practices, culled from years of experience with customers who have faced similar challenges.”
“For over 60 years, PSI has been delivering innovative solutions to corporations, professional associations and government regulatory agencies.” saidAlan Harlan, Executive Vice President and General Manager, ISV Division, Symphony Teleca. “From initial concept, we’ve worked closely with the company to develop an online experience that can understand each user, and deliver the right information based on their demographics, in order to encourage value-added services and increase customer retention.Through our product ideation workshops, we’re proud to play a role in PSI’s ability to deliver advanced solutions to this very dynamic market.”
Symphony Teleca’s unique ideation practice works with clientsfrom product conceptualization to commercialization. It focuses on desired business outcomes to help customers achieve long-term growth objectives. The company’s continuous, value-driven engagements are led by highly experienced leaders across a variety of areas including usability and user-centered design, product ideation, mobility and social media, advanced analytics and modernization, and cloud computing.
About Symphony Teleca
Symphony Teleca Corporation, headquartered in Palo Alto, Calif., is the world’s first services company dedicated exclusively to helping clients manage the global convergence of software, the cloud and connected devices. The company delivers innovative products combined with contemporary product development, systems integration, analytics and managed services to hundreds of organizations around the world. Symphony Teleca’s 6,100 employees support customers from 35 offices globally, including delivery centers in Asia, Australia, Europe and the Americas. For more information visit www.symphonyteleca.com.
About PSI
PSI has over 65 years of experience providing solutions to corporations, professional associations and government regulatory agencies. PSI offers a comprehensive solutions approach from test development to delivery to results processing, including pre-hire employment selection, managerial assessments, licensing and certification tests, license management services and professional services. More information is available at www.psionline.com.
