Wednesday, November 28, 2012

Kotak Securities is the first brokerage house to offer Smart Order Routing facility to online retail investors


Kotak Securities is the first brokerage house to offer Smart Order Routing facility to online retail investors
Retail investors can now take advantage of yet another technological advancement in the world of stock markets. Kotak Securities, India’s leading brokerage house, is the first broker to introduce a facility called Smart Order Routing or SOR, especially for its online retail clients. SOR allows an investor to automatically execute a trade at the best available price across multiple exchanges (currently NSE and BSE). This facility, until now, was only offered to institutional clients by the brokers.

 The system automatically lets the investors and traders buy at the lowest price and sell at the highest price available across exchanges, at the time the order is placed. There is no additional charge for this service. Orders can be placed through the company’s website www.kotaksecurities.com, its trading platform Keat ProX or even via mobile phone application offered by the company.

 Speaking on the launch of this new service, B Gopkumar, Executive Vice President & Head Broking, Kotak Securities said, “In an environment where we have multiple exchanges, we at Kotak Securities were focused on providing a transactional interface which is easy to use for the investors. Our clients can now enjoy the benefit of Smart Order – a service that hunts for a higher price for a sell order and a lower price for a buy order across exchanges. Hence there’s no need to manually search for a better price while placing an order. We believe that all investors should gain from this technology and place trades easily.”


About Kotak Securities

Kotak Securities Limited is a subsidiary of Kotak Mahindra Bank Limited and is the stock broking arm of the Kotak Mahindra Group. With 1346 branches in 426 cities,  Kotak Securities processes over 3,00,000 secondary market trades everyday and has a customer base of more than 7,40,000 customers. Awarded the Best Broker in India by FinanceAsia in 2012, 2010 & 2009, KSL offers a wide range of financial products for its investors, including Stocks and Shares, Derivatives, distribution of IPOs, Mutual Funds and Insurance.

All figures are as on September 30th 2012