The evening saw India’s comeback kid, Yuvraj Singh, share his experience of shooting the EvoSpeed television commercial with global stars such as Usain Bolt and Fernando Alonso, as well as his successful association with PUMA. The store launch was also the culmination of a PUMA-Kapsons promotion that allowed for 90 lucky shoppers to win a chance to party with Yuvraj Singh.
Speaking at the launch, Rajiv Mehta, MD, PUMA India said “It is a proud moment for us at PUMA to launch the largest store in India in partnership with Kapsons. We are glad to have stalwart partners like Kapsons with whom we go back many years. This store’s location, in Chandigarh, a place known for its sporting culture, is very exciting for us. And who better than PUMA’s very own Yuvraj Singh to launch the store and reward our loyal customers”.
“It is the fulfillment of a major goal to be able to set up the largest PUMA store in India. We at Kapsons are pleased to have been enablers in this venture. We expect this store to become a preferred shopping destination for the style-conscious youth of Chandigarh” said Mr. Darpan Kapoor, Director, Kapsons.
Yuvraj Singh was also seen engaged in animated friendly competition with the winners, competing at the Bolt test and other after-hours games. Speaking at the event Yuvraj Singh said “I am ecstatic that PUMA has launched their biggest store in my city! It is a huge event and I am sure the city’s youth who are known to play a lot of sport would love to shop here and try out the new evoSPEED collection as well as their other premium merchandise.”
The EvoSPEED collection is the biggest product launch for PUMA this year and is a cross category product that is designed under the criteria of “light, flex and fit”. The product line features lightweight materials, increased flexibility and an optimized fit to enhance speed.
