Thursday, December 20, 2012

Actress Ragini Dwivedi inaugurates the 8th store in Bengaluru at Mahadevpura


Actress Ragini Dwivedi inaugurates the 8th store in Bengaluru at Mahadevpura
Shoppers Stop extends its bridge-to-luxury experience in Bengaluru with a new storeat Soul Space Arena, Mahadevapura. This is Shoppers Stop’s Eighth (8) store in the city and Fifty-fifth (55) in the country. The new store was inaugurated by renowned actress Ragini Dwivedi.

 The store is spread over a retail space of over 40,000 square feet across a single level offering the most fashionable merchandise across categories.Customers will be spoilt for choice with the wide assortment of brands ranging across apparel, cosmetics, perfumes, artificial and fine jewellery, handbags, footwear, personal accessories such as sunglasses andwatches, kids wear, home décor, and much more.

The store’s look and feel is premium, with contemporary interiors and an internationallayout.The ample space ensures an uncluttered, luxuriant, and cosmopolitan shopping environment.

 Shopping at the new store, popular actress Ragini Dwivedi said, “I am a loyal customer of Shoppers Stop as I find most of my favourite brands here. We’re now spoilt for choice with eight Shoppers Stop stores within Bengaluru! This new store is indeed a wonderful addition to the fashion conscious city.”



Speaking on the occasion, Mr.Govind Shrikhande, Customer Care Associate & Managing Director, Shoppers Stop Ltd.said,“Bengaluru is a buzzing city of youthful energy and fashion-conscious people. Given the huge expanse of the city, we have deepened our presence here in order to cater to our customers’ shopping desires.We are positive that this new store holds great potential and will be the ultimate fashion destination for the surrounding catchments.”



He further added, “We have a sizeable base of over 3.2 lac loyal customers in Bengaluru who form a significant part of our 2.7 million base of First Citizen members. This new store at Mahadevpurawill cater as a convenient fashion destination for our loyalty programme members who reside in the catchment.”



The store hosts a wide display of crème de la crème international and Indian brands under one roof including United Colors of Benetton, U.S. Polo, Voi, Paris Hilton and many more. Besides, international brands, Shoppers Stop also retails a range of merchandise under its exclusive brands, namely Stop, Kashish, Life, Haute Curry, EllizaDonatein, inSense’, iJeanswear, Mario Zegnoti, and VettorioFratini, amongst others.

Emphasis is given to customer convenience with customer friendly signage, ample and spacious trial rooms with day & night lighting facility, mama’s room, large cashiering banks alteration desk, customer service desk with complimentary gift wrapping service, the First Citizen members’ desk, to name a few. The store is also equipped with special trial rooms for physically challenged customers.

Shoppers Stop’s First Citizen Loyalty programme is one of the largest loyalty programmes in the category with a growing base of over 2.7 million members across the country. Under this programme, customers who sign up for the First Citizen membership with Shoppers Stop are treated to various offers and special privileges such as the exclusive First Citizen lounge at every store, facility to redeem their reward points directly at the cash counter, exclusive cash counters for Golden Glow members, exclusive preview of Sale and other annual offers to name a few.

 Shoppers Stop actively engages with its customers on Facebook through its popular Facebook page. Shoppers Stop has over 4 million fans on Facebook making it the first large-format retailer to cross the 4 million mark on Facebook in India. (Source:www.socialbakers.com)

 Shoppers Stop pioneered modern retail in India and is the highest benchmark of modern retailing standards in the country. The chain of large-format department storesis spread across fifty-five (55) stores in twenty-four (24) cities.



About Shoppers Stop

Shoppers Stop is a leader in the Indian Retail Sector and one of the pioneers in setting up large format department stores chain in India. Shoppers Stop Ltd has a national presence, with over 2.7 million square feet area across 55 stores (including 2 airport stores) in 24 cities viz. Ahmedabad, Aurangabad, Amritsar, Bengaluru (8 stores), Bhopal, Chennai (3 stores), Delhi (5 stores), Durgapur, Gurgaon (2 stores), Ghaziabad,Hyderabad (4 stores), Indore, Jaipur (2 stores), Jalandhar, Kolkata (3 stores), Latur, Lucknow, Mumbai (8 stores), Mysore, Noida, Pune (5 stores), Siliguri and Vijayawada.

 Shoppers Stop is the only Indian member of IGDS (Intercontinental Group of Departmental stores) along with 29 other experienced retailers from all over the world. Mr. B.S. Nagesh, Customer Care Associate & Vice Chairman, Shoppers Stop Ltd, has been recognised as an iconic retailer and was inducted into the World Retail Hall of Fame 2008. Mr.Nagesh is the only Indian retailer to take a significant place alongside more than 100 stalwarts of the global retail industry, which includes veterans like Sam Walton of Wal-Mart, Giorgio Armani, Jack Cohen of Tesco, Simon Marks and Israel Sieff of Marks & Spencer; Ingvar Kamprad of Ikea, amongst others. CMAI felicitated the ‘Golden Scale Trophy’ to Mr.Nagesh in honour of this achievement.

 Mr.GovindShrikhande, Customer Care Associate & Managing Director, Shoppers Stop Ltd. received prestigious honours of the ‘Retail Professional of the Year’ by CMAI in 2009 & ‘Most Admired Fashion Retail Professional’ at the Images Fashion Awards 2010.

 Star Retailer Awards consecutively for three years (2008, 2009 & 2010) named Shoppers Stop the ‘Department Store of the Year ‘.Shoppers Stop also received a Merit Certificate in the category  ‘Department Store > 20000 sq.ft.’ at the VMRD Retail Design Awards 2011, the ‘Prestigious Loyalty’ award for Customer & Brand loyalty in the ‘Retail Sector’ consecutively for three years (2010, 2011 & 2012) at the Loyalty Summit andalsothe ‘Direct Marketing Campaign of the Year’ at the Loyalty Summitof2012. Shoppers Stop Ltd has been conferred with the ‘Best Retail Marketing Campaign of the Year’ Award and ‘Customer Loyalty programme’ award at the 7th Reid & Taylor Awards for Retail Excellence at Asia Retail Forum (Asia Retail Congress). Images Beauty & Wellness Awards 2012 awarded Shoppers Stop with the ‘Most Admired Beauty Products Retailer of the Year’ award.ET Retail Awards, backed by the Economic Times and Retail Association of India (RAI), have awarded Shoppers Stop with the ‘Marketing Idea of The Year’ award for the Zoozoo merchandise tie-up with Vodafone-Essar. It has also been recognised as the ‘Most Respected Company in the Retail Sector’ By Business World. Shoppers Stop.com has been recognised as the ‘Most Admired Non-Store Fashion and Lifestyle Retailer’ of the Year at the Images Fashion Awards 2011.

 Shoppers Stop has also introduced new formats in the market viz HomeStop – the exclusive home furnishings, décor as well as furniture store and HyperCity– a premium shopping destination for Foods, Homeware, Home Entertainment, Hi-Tech  Appliances, Furniture, Sports, Toys & Fashion.