The new alliance brings together Hungama’s strengths in digital entertainment, with expertise in the area of mobile and online gaming and Gameshastra’s expertise in game development to deliver localized games across various platforms.
Hungama, the leader in digital entertainment, has excellent capabilities in content development for the digital platform. Over the years Hungama Game Studio has created some award winning games and gaming properties across mobile, online and DTH. Through the joint venture with Gameshastra, the company will bring their exclusive IP across various genres- Bollywood, celebrities, sports, and lifestyle, in console gaming and games for the iOS and Android platforms. Their expertise in content development for the digital platform will be coupled with their strength in sales and distribution of games across mobile, web portals, DTH, Smart phones and feature phone devices. Gameshastra is India’s leading game development studio with expertise in game development across platforms like PSP, PS2, PS3, Wii, Nintendo DS, Android, iPhone, iPad, Facebook, Xbox 360, and PC/Mac. They have developed titles like DesiAdda and Cart Kings which are still popular on PS2 platform.
Speaking on the alliance, Neeraj Roy, MD & CEO, Hungama said, “The concept of gaming has caught on across the world and is gaining rapid pace especially in the mobile and connected devices environment. Through our partnership with Gameshastra, we will create a bouquet of games that are engaging and addictive for the average gaming enthusiast. We hope to provide them with the ultimate gaming experience in the comfort of whichever connected environment they choose.”
Prakash Ahuja, CEO of Gameshastra said, “The sophisticated devices and seamless connectivity has brought us to a whole new age of gaming. This partnership between Hungama and Gameshastra will strive to provide this new age gaming experience across genres and platforms to the Indian audience. We see a huge demand, for localized content and our partnership shall definitely be the starting point of an emerging trend in the Indian gaming arena.”
About Hungama
Hungama Digital Media Entertainment Pvt. Ltd. is the largest aggregator, developer, publisher and distributor of Bollywood and South-Asian entertainment content in the world. With partnerships with over 400 content creators, across record labels, studios, broadcasters Hungama has licensed worldwide exclusive digital rights to over millions of music and video titles. Hungama serves content to consumers in 48 countries across mobile, internet, IPTV services and has more than 150 partners across the world. Hungama has successfully managed more than 2500 mobile and digital campaigns for as many as 300 brands globally. The business has built its expertise in the following areas- Mobile Content, Mobile Marketing and Mobile Media
About Gameshastra
Gameshastra "India’s largest game services company" is India's largest independent game development studio having published over 40 IP titles and over 100 IP SKU's across various platforms. In addition to being a leading publisher of IP on the Android and iOS platforms including having published one of India's bestselling smartphone games "Don 2", Gameshastra is India's only gaming company certified to work on all three major console platforms - Nintendo, Playstation and Xbox. Gameshastra has developed over 15 titles on the Playstation and Playstation Portable platforms - on which it was a launch partner to the PSP mini store- and has developed extremely successful titles on the Playstation 2 and PSP platforms including best selling games Cart Kings and Desi Adda.
