Starting from February 7, the campaign will run until February 15, 2013 and the participants will have the opportunity to win a range of exciting prizes from Zippo which will include Zippo merchandise, candlelit dinners and a bumper prize of an all-expenses paid trip for two.
For the Valentine’s Day promotion, Zippo has partnered with 94.3 FM Radio One, India’s most popular international music radio station for the on-air promotion. This promotion will champion Zippo’s unparalleled ‘forever guarantee’, by encouraging listeners to share their most unique ways in which they keep the flame burning in their relationship to ensure they ‘Stay Together Forever’. One winning couple will win a dining voucher on a daily basis courtesy Zippo.
As part of the retail promotion, the authorized Zippo retail outlets will be running an extensive Zippo ‘Stay Together Forever’ contest throughout the Valentine’s Day period. The campaign will enable customers who buy a Zippo lighter, from authorized retailers, the opportunity to register via an SMS short code for a chance to win an all-expenses paid beach getaway for two.
The promotion will also be amplified through popular hangout zones including Café Coffee Day and Barista across New Delhi, Mumbai and Bengaluru with prizes handed out in the venues to create buzz amongst its target audience.
Get involved in this exclusive campaign for a chance to win a range of gifts from Zippo and ignite the spark this Valentine’s Day.
About Zippo
Zippo markets in more than 160 countries and is one of the most recognized brands in the world. Based in Bradford, PA, Zippo has produced over 500 million windproof lighters, each backed by an unparalleled lifetime guarantee. In addition to fragrance, Zippo’s diverse product line includes lighter accessories; butane candle lighters; watches and lifestyle accessories for men; and a robust line of heat and flame products for outdoor enthusiasts. Zippo also owns W.R. Case and Sons Cutlery Company, Bradford, PA. Zippo celebrated its 80th anniversary in 2012. For more information, visit Zippo.com.
For more information about Zippo please visit www.zippoindia.com.
