The vehicle will be available in CNG/LPG/Petrol fuel variants. The new product has been competitively priced in line with the distinct requirements of customers in this category. Ex Showroom price in Karnataka will be Rs 1,28,553/- for CNG/LPG version.
PVPL commenced its operations with the launch of the 3 wheeler brand ape' which was an instant success and has grown from strength to strength over the years. PVPL created the market, grew the market, owned the market and sustained a dominant and leadership position in the diesel 3 wheeler segment. The apé City is a strategic initiative from Piaggio to further expand its share in the 3 wheeler market.
The apé City is a revolutionary product developed on the basis of Piaggio’s on-going customer feedback program, and adds a new dimension to Piaggio’s range of transportation solutions. It symbolizes Piaggio’s solution in the alternate fuel category.
Best-in-class features and benefits:
The apé City incorporates the exacting high standards that Piaggio is known for internationally. It offers the best mileage in its class. It has the Highest Power & Torque in its category, enabling superior pick up and acceleration. It offers superior gradability in its category, and is comfortable in maneuvering steep gradients including city flyovers. Its unique compact design offers generous seating & luggage space.
Explaining the company’s new initiative, Mr. Ravi Chopra, Chairman & Managing Director of Piaggio India Pvt. Ltd. said “ At Piaggio, our emphasis has always been on value creation. Be it product design or performance. We have consistently gone to the market with our customers in mind. Anticipating the regulatory shift towards more eco-friendly vehicles and customer’s needs for a small, fuel efficient and comfortable 3 wheeler, we conceived the apé City to deliver exceptional value and a superior experience to our customers. Today, we are confident the apé City will outclass others in the alternative fuel segment and will help consolidate our position in the 3 wheeler segment.
“Created on the basis of extensive customer need-gap analysis, apé City is truly a world class product that will complement Piaggio’s existing 3-wheeler portfolio. It should emerge as a preferred option over competition in this segment on the strength of its operating efficiencies, enhanced earning potential, and both driver & passenger comfort.
Piaggio’s confidence in the performance of apé City is evident in the 12-months/36000 km warranty and 4 free services that the Company offers. Additionally, the product will be backed up by Piaggio’s world-class sales and service network of over 750 touch points that consistently provide quality service and spares, 24x7 across India.
The ape’city is truly a world class product that will complement Piaggio’s existing 3 wheeler portfolio. It will emerge as a preferred option on the strength of its superior performance, ergonomics, operating efficiencies & enhanced earning potential.
About Piaggio Vehicles Pvt. Ltd.
Piaggio Vehicles Pvt. Ltd. is a 100% subsidiary of Piaggio and C.S.p.A of Italy. The Company commenced operations in India in 1999 and has since established itself as a leading player in the light transportation industry with a range of 3 and 4-wheelers in different fuel variants. The Company’s products are endorsed by over one and half million satisfied customers across India.
Piaggio has a state-of-the-art manufacturing plant at Baramati in Maharashtra, with an installed annual production capacity of over 250,000 three-wheelers and 100,000 four-wheelers. It is also moving towards self reliance with the completion of its advanced engines plant on the same campus. Piaggio has a 2100-strong work-force comprising experienced engineers, R&D specialists, plant workers, sales, service and marketing professionals.
Piaggio created, and now leads, in the 3 wheeler Diesel segment with its apé 3-wheeler which has become generic of the category. The Company controls 60% of the 3-wheeler cargo market and over 31% of the 3-wheeler passenger market. The company is a formidable player in the 3W segment of the auto industry.
