Mr. Vishwadeep Bajaj, CEO, ValueFirst commented on this recent acquisition, "The mobile video platform from clk2c.com is a strategic fit in the ValueFirst portfolio – through this platform we will be able to execute rich media campaigns on our opt-in consumer base on behalf of brands & agencies. This platform extends digital interactions to include video along with our existing multi-modal reach through SMS, Voice, USSD, E-mail and Display. As an organization we are constantly striving to delight our customers through enhancing our capability set to deliver high performing digital campaigns”.
Mr. Bajaj feels that clk2c.com is an innovative platform for brands to engage with the customers. He said, “We are confident that brands and agencies will find this rich media video based consumer interaction very useful in conjunction with the large and targeted reach which ValueFirst offers. In addition to leveraging the platform, ValueFirst will continue to service the existing customers of clk2c.com with an intent to grow the relationship with them through additional engagement opportunities". He also commented that the B2C capabilities of the platform, which includes mobile video greetings, would be integrated into FullOnSMS.com, which is a ValueFirst consumer Internet property offering P2P communication.
clk2c.com's founder Mr. Suresh Kabra said on this development that "We are thrilled with this collaboration. I think our alliance with ValueFirst is a big leap towards bringing rich media content on the mobile. With ValueFirst's exceptional reach and hold over the digital domain combined with our mobile marketing expertise we will be able to create a highly engaging space for advertisers and brands to interact with their consumers. It will bring a tremendous opportunity for brands and agencies to expand and leverage their reach. This collaboration will result in brands increasing their recall value and setting themselves deeper into the hearts and minds of the consumer."
About clk2c.com
clk2c.com, a self-funded start-up was founded in 2009. Using clk2c innovative mobile video service, many brands have reached millions of target customers by delivering their brand message as a video on mobile.
About ValueFirst Digital Media Pvt. Ltd.
· ValueFirst incepted in 2003
· Largest and fastest growing digital media company in India- straddles both Internet and Mobile
· 3 billion digital interactions per month across platforms – Internet, sms, voice, and email
· Owns and operates-multiple internet communities with over 25 million opted in profiled & registered internet users, adding over 20,000 new registrations a day
· Platform agnostic multi-modal digital communication solutions provider- with over 4000 clients
· Funded by NEA in 2009, 2011, Headland ventures- 2011 (formerly HSBC Private Equity)
· Over 500 employees
· Mr. Vishwadeep Bajaj – CEO
· Mr. Gagan Chadha – CFO
