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| Photos By. P.K.Ananth Kumar |
To launch the new initiative, actor Milind Soman, brand Ambassador for Pinkathon, who is in town to promote the 2-day event for spreading awareness on breast cancer, today inaugurated the dedicated women’s wing at Lemon Tree Premier, Ulsoor Lake in Bengaluru.
This new initiative revolves around creating dedicated spaces within Lemon Tree Hotels for women guests and developing a product-service offering that provides greater security, offers special amenities that meet ladies expectations and most of all pampers them every time they choose Lemon Tree Hotels.. Some of the prominent features include enhanced security in public areas and near these rooms, screening of phone calls, specially designed and decorated rooms with a range of women oriented amenities such as cosmetics, robes, jewellery boxes and full length mirrors, etc.
As part of the new initiative, women travellers at all Lemon Tree Hotels will also enjoy the use of facial steamers and foot massagers (on request) in their rooms, in addition to the relaxing and rejuvenating services available at the spa and salon.
A women traveller is a growing segment and currently account for more than 16%of the guests at these hotels. Lemon Tree recognizes the growing salience of this segment of travellers and is focusing on their needs so that Lemon Tree becomes the hotel brand of choice for women across India..
“As a woman, I can see how this focus has grown the women’s segment for Lemon Tree Hotels over the last few years. Our focus on enhanced security, amenities in tune with their requirements and a little bit of pampering makes this a winning proposition.,” said Aradhana Lal, Vice President Corporate Communications & Sustainability Initiatives, The Lemon Tree Hotel Company.
Lemon Tree Premier, Ulsoor Lake is also supporting the Bangalore women’s marathon ‘Pinkathon’, as hospitality partner for the marathon.
About Lemon Tree Hotels
Fresh, spirited and youthful, Lemon Tree Hotels is India’s fastest growing chain of upscale business and leisure hotels – the perfect choice for today’s discerning traveller looking for high quality accommodation.
Founded in September 2002 by Patu Keswani, the award winning Indian hotel chain currently owns and operates 21 hotels in 14 cities aggregating ~2600 rooms with ~3000 employees. The group is currently the 3rd largest hotel chain in India, by rooms.
By 2015-6, the brand will own and operate over 4000 rooms across most of the major cities in India, including Ahmedabad, Aurangabad, Bengaluru, Chandigarh, Chennai, Ghaziabad, Gurgaon, Goa, Hyderabad, Indore, Jaipur, East Delhi, Muhamma (Kerala), Mumbai, New Delhi, and Pune . For more details please log on to lemontreehotels.com
