The Neetini Panchu Life Andinchu initiative aims to create awareness about the water crisis currently being faced by most Indian towns and cities along with the importance of water conservation. To accomplish these objectives the initiative will engage multiple stakeholders including communities, civic and government authorities, celebrities, experts and NGOs like Vridhi Foundation. On-air, 92.7 BIG FM Hyderabad’s RJs will promote the initiative through listener engagement and awareness conversations aimed at highlighting opportunities such as Rainwater Harvesting, Water Conservation tips from experts, etc. The on-ground leg of the Neetini Panchu Life Andinchu initiative will witness the hosting of the ‘BIG Water Relay’ – a water donation drive, along with the distribution of multiple flyers highlighting the importance of water conservation and rainwater harvesting.
Mr. Ashwin Padmanabhan, Business Head – 92.7 BIG FM, said, “Water scarcity is a problem that is prevalent across the country. Neetini Panchu Life Andinchu is our initiative to encourage our listeners across Hyderabad to conserve water through different means. Usually, the summers bring a lot of water cuts, but this year, through our initiative, we hope that our listeners will find much relief from their water woes as they educate themselves to make smarter use of our depleting natural resources.”
Mandeep Singh Bhatia, Business Head, Andhra Pradesh, Vodafone India said, “The nature of our business is intrinsically sustainable – our technology improves the daily life of people everywhere. But that’s not enough. In true sense, a responsible business is one that is good for people, good for the environment and good for our shareholders. And we aspire to be no less. Our commitment to corporate responsibility is at the heart of everything we do. In Hyderabad specifically, every year people have to deal with the water woes. As a responsible corporate we want to contribute towards the community by launching a project which can provide few solutions towards this problem. We are proud to be a part of Neetini Panchu, Life andinchu.”
About Reliance Broadcast Network Ltd.
Reliance Broadcast Network Limited is a media entertainment conglomerate with play across radio, television, intellectual properties and television production. It is part of the Reliance Group and specializes in creating and executing integrated media solutions for brands. The company houses the following verticals: 92.7 BIG FM – India’s largest FM Network with 45 stations, reaching over 4 crore Indians each week; BIG CBS Networks – A joint venture with CBS Studios International, offering 3 English Entertainment Channels - Prime, Love, Spark, as well as a regional General Entertainment Channel for the PCHP region called Spark Punjabi; BIG RTL THRILL – the first channel from the Company’s joint venture with Europe’s RTL Group, targeted at male audiences and is positioned as the ultimate action destination; BIG MAGIC – a regional General Entertainment Channel for the Hindi heartland, which has also expanded into the US, Canada and Australia under the brand name BIG MAGIC INTERNATIONAL; BIG PRODUCTIONS – the television content production division that caters to the creative needs of the diverse Indian television landscape. Reliance Broadcast Network also distributes Bloomberg TV India, the country’s premier business news channel as part of its television bouquet. For more information log on to www.reliancebroadcast.com
About Vodafone India
Vodafone India is a member of the Vodafone Group and commenced operations in 1994 when its predecessor Hutchison Telecom acquired the cellular license for Mumbai. The company has operations across the country serving around 150 million customers. Vodafone India has firmly established a strong position within the Vodafone Group too, making it the largest subscriber base globally. This journey is a strong testimony of Vodafone’s success in a highly competitive and price sensitive market. Vodafone India in its long-term commitment to India has been providing innovative, customer friendly and reliable products and services by continuously differentiating itself with a strong brand, best quality network, unique distribution and great customer service. For this contribution, the company has been receiving several awards and recognition across different segments.
The company received the ‘Best 3G services operator’ at the recent tele.net Telecom awards. Vodafone has received the award for the Value services -Rural Innovation category for its Low Balance Services at the Telecom Awards by a leading business daily. Vodafone India has also been making significant strides with its wide retail presence in the country. In the mobile and telecom category, the company won the ‘Retailer of the Year’ at the Asia Retail Congress 2013 and ‘Best Modern Retailer award’ at the India Retail Forum 2012. The company has been recognized as one of the ‘Best Employer of Choice’ in telecom sector by ‘Great Places to Work’ and in another survey conducted by Nielsen; Vodafone India has been recognized as the ‘Most Likeable Brand’ in the consumer services category. Vodafone Business Services has been awarded the “Best Enterprise Service Provider” at the Frost & Sullivan Awards for three consecutive years in 2011, 2012 and 2013. On the technology front, the company has also won the imp Enterprise & IT Infrastructure Global Excellence Award for its Business Intelligence (BI) transformation project.
At Vodafone, sustainability is an integral part of the company’s mission and strategy, shaping the conduct of business every day. Since 2011, in line with its Group philosophy, Vodafone India became the first telecom operator in India to release an annual Corporate Sustainability Report for India – Footprints. Vodafone India was awarded the ‘Green Telecom Company of the Year’ at the Telecom Leadership Awards 2012 by a renowned media group recently and has also been awarded the prestigious “Gol den Peacock Award” for corporate social responsibility for 2012 and for Innovation in Product/Service in Telecom category for 2013.
Vodafone Group is one of the world's largest mobile communications companies with over 403 million customers as on December 31, 2012. Vodafone currently has equity interests in over 30 countries across five continents and more than 40 partner networks worldwide. For more information, please visit www.vodafone.com
