Cricketers Parthiv Patel, Thisara Perera and Quniton de Kock were seen getting into the batting mode as the 14 winners at the City Centre Mall bowled to them in the only hope to get them out!12 of the winners were selected through contests which took place on ground and online. Two consumers at from the mall were given an opportunity (wild card entry) to participate in the initiative as well. Each contestant was made to bowl three deliveries to either one of the cricketers and stood a chance of winning exciting cash prizes. Depending on which ball they got the Cricketer out, contestants won anywhere between Rs.10,000/- and Rs.50,000/-
The huge crowd which had gathered at the mall went ballistic with each delivery bowled as they were seen cheering both the contestants and the Cricketers alike.
An excited fan was also seen exclaiming, “I am so excited to watch my icons in real. This is probably the closest I have been to them. For the first time, I actually hoped they got out! This is a great initiative by Kingfisher! May the Good Times roll”.
The Cricketers too were seen showcasing their batting skills off the pitch as they faced the deliveries. One of the Cricketer said, “It is fun and exciting to be here at the Kingfisher Bowl Out event as it gives us an opportunity to get closer to the fans. It was fun facing the deliveries and we were surprised to see a few of them bowl very well. It is a different pitch all together but double the fun”.
Kingfisher Bowl Out has received an overwhelming response with more than 5000 entries from across the platforms. The activity was promoted both on-ground at points of sale as well as through a high decibel online campaign. The ‘Bowl Out’ is taking place across 6 cities to which Kingfisher is the ‘Good Times’ partner- Hyderabad, Delhi, Mumbai, Bangalore, Jaipur and Chandigarh.
About Kingfisher Premium: Kingfisher Premium is a flagship brand from The United Breweries Group. It is a lifestyle brand associated with fun, style, fashion and sports. The brand has won many international awards for its brew, packaging and advertising. Currently available in over 50 countries, some of its most memorable initiatives include the Kingfisher Swimsuit Calendar and Kingfisher Fashion Awards.
Kingfisher is associated with Kingfisher Derby, Kingfisher Voice of Goa and Kingfisher Octoberfest amongst a host of other properties. A few of them include the Kingfisher East Bengal Football team, the official refresher of the Delhi Marathon, Mumbai Marathon and the Bangalore Marathon. In the past Kingfisher has, had brand ambassadors such as Andrew Flintoff, Michael Vaughan, Ajay Jadeja and Sourav Ganguly. Kingfisher Premium is partners to the Force India Formula 1 Team. Kingfisher has also associated itself with the IPL this season, by officially being the Good Times Partner of 6 Teams – Mumbai Indians, Royal Challengers Bangalore, Deccan Chargers, Rajasthan Royals and Delhi Dare Devils, King XI Punjab.
Kingfisher also owns the most glamorous property ‘Kingfisher Swimsuit Calendar”. Introduced in 2003, the ‘Kingfisher Swimsuit Special’ became a pioneer of sorts in India and led the path for many such concepts to follow. In addition to this, Kingfisher has been associated with various Fashion festivals in India. Kingfisher has been a “Good Times Partner” to the FDCI sponsored Wills India Fashion Week in Delhi, the Lakme Fashion Week in Mumbai and the Punjab International Fashion Week. It is also co-hosts the Chennai International Fashion Week and the Coimbatore Fashion Weekend.
In music, Kingfisher owns the coveted “The Great Indian Octoberfest” which attracted footfalls in excess of 65000 in 2010 and the popular Kingfisher Voice of Goa.
Kingfisher’s Associations with Sports:
Kingfisher’s association with sports started in 1988 with the prestigious Kingfisher Derby, Bangalore; and in later years saw the brand associate with a host of ‘Derbies’ across the country. In the mid 90s Kingfisher sponsored the Sailing Rally from Bombay to Goa. In 1996 Kingfisher sponsored The West Indies Cricket team which gave birth to the iconic jingle “Ooh La Lala Le O” which is today synonymous with the brand Kingfisher. The association with cricket continued with brand ambassadors such as the iconic Indian cricketers Sourav Ganguly& Ajay Jadeja in the late 90s & two of the world’s best cricketers Andrew Flintoff& Michael Vaughan.
1996 also saw Kingfisher’s 1st foray into the world of racing with a sponsorship of the Benetton Formula 1 team. Besides sponsoring the Toyota Formula 1 team, the brand endorsed India’s best race drivers Narain Karthikeyan & Karun Chandhok. Kingfisher also gave its F1 fans a once in a lifetime opportunity to race with the Force India drivers in a unique go-karting challenge.
The brand co-owns the Kingfisher East Bengal Football Club which is the 2003 Asean Champions and also 3 times winners of the National Football League. The brand sponsors the Kingfisher Pro-League in Goa, which is the premier league of Goa’s top 8 clubs, in addition to this Kingfisher sponsors the Goa state football team & conducts annually the Goa Beach Football Tournament. In addition to this, the brand sponsors another I-League team, Lajong FC, hosts the “Kingfisher Corporate 5s’ an annual five a side football event at a national level and sponsors all key events under the auspices of Indian Rugby & Football Union of India. Kingfisher is the Official Refresher to all of India’s premier running events, the Mumbai Marathon, the Delhi Half Marathon & the Bangalore World 10k.
