Commenting on the response received from commuters towards the “Trip Tracker Service”, Mr. Siddhartha Pahwa, CEO, Meru Cabs stated, “At Meru Cabs, we believe that being the market leader is not enough. We continue to strive as thought leaders – introducing innovative facilities and travel concepts, keeping the customer’s needs at the core of everything we do. This new cab tracking safety initiative strengthens the trust our customers have in our services, and will provide the much needed safety assurance especially to women commuters and their families.”
He further stated, “The response we have been receiving from customers in the past few weeks have been overwhelming. Some of the compliments received especially from women passengers have been very touching and motivating.”
Through this service an appointed person or family member of the commuter travelling, is sent SMS alerts about the passenger’s cab location and journey details, thereby ensuring a sense of safety and assurance especially for lady travelers and their loved ones. This first of its kind initiative is an opt-in service and is available free of charge, 24X7 to all Meru customers.
One can avail of this facility while booking a Meru cab, through the call center (4422 4422) or the website (www.merucabs.com) wherein an option is made available to the customer to provide a “Tracking Number” to which the SMS’s alerts will be sent. This alternate number is stored in the customer’s profile and can be activated or deactivated anytime through the call center or website.
On activating the Cab Tracking facility, the following SMSs are sent to the alternate number provided by the customer.
1. SMS alert at the beginning of the trip including the customer name, trip start-time and area where the trip began.
2. Regular SMS updates every 15 minutes during the journey with details of the location of the cab.
3. SMS alert sent at the end of the trip with the location where the trip ended.
Commenting on the “Trip Tracker Service”,Mr. Nilesh Sangoi, CTO, Meru Cabs added, “We at Meru always strive for excellence in customer service, enabled through technology. The cab tracking facility is another example wherein we underscore our brand promise of ‘Reliability’ to our customers. Our technology is solely focused at creating a comfortable and safe journey for our customers.”
Over the years, one of the most important aspects of Meru Cab services has been to provide a safe commuting experience to customers through the continuous tracking of cabs via the GPS and GPRS system. Meru is consistently distinguishing itself as a provider of superior quality transport and as a viable option for independent women in the city to feel safe and free while travelling.
The full demo of the ‘Trip Tracker Service’ can be watched on the following link:
http://on.fb.me/10hyZVf
About Meru Cab Company
Meru Cab, India’s largest and most preferred radio taxi service was launched in Mumbai in association with India Value Fund, a premier India centric private equity fund. Meru Cab has pioneered the concept of GPS/GPRS enabled radio cabs in Mumbai, Delhi, Hyderabad & Bangalore. Since its launch, Meru has continued to receive a phenomenal response from the customers and is consistently distinguishing itself as a provider of superior quality transport. Recognized by ‘The Limca Book of Records’ as the largest fleet taxi operator in the country, Meru Cabs has recently completed 25 million trips across India. For more information, visit www.merucabs.com
