The evening culminated with the author engaging in a dynamic conversation with the guest and the audience, giving the readers an inside view of the magnanimous Tata Group and its operating ethos, visions, dreams, challenges and failures from the last two decades.
‘TATAlog’ chronicles the incredible journey of the Tata Group since India’s economic liberalisation. This is an attempt to capture the spirit of the Tata’s through significant episodes over the years. The eight episodic stories beginning with the story of the making of India’s first indigenously designed car, the group’s diversification into the successful jewellery brand, to the several tribulations faced, brings together the tale of how the company evolved into the timeless institution. The book brings to the public purview the saga that reflects the group’s character of owning up ‘imperfection’ alongside its transcendence even though it is a rare occurrence.
About the book:
From steel to beverages and from supercomputers to automobiles, TATA companies have broken new ground and set new standards of excellence over the past two decades. TATAlog presents eight riveting and hitherto untold stories about the strategic and operational challenges that TATA companies have faced, and the forward thinking and determination that have raised the brand to new heights.
Among the engaging and inspiring stories told are those of Tata Indica, the first completely Indian car that succeeded in the face of widespread cynicism; the jewellery brand Tanishq that has transformed one of India’s largest industries; and Tata Finance, which underwent several tribulations yet demonstrated the principles which Tata stands for.
Written by a TATA insider, TATAlog reveals the DNA of every TATA enterprise—a combination of the virtues of being pioneering, purposive, principled and ‘not perfect’, along with tremendous human effort.
About the author:
Currently the Managing Director and CEO of Tata Global Beverages Ltd, Harish Bhat has held many roles in the Tata Group over the past twenty-five years, including Chief Operating Officer of the Watches and Jewellery businesses of Titan Industries Ltd. An avid marketer, he has helped create many successful Tata brands. He writes extensively, including an irreverent tongue-in-cheek column for Mint.
An alumnus of Indian Institute of Management Ahmedabad, Harish won the gold medal for scholastic excellence while he was there, and later the British Chevening Scholarship for young managers.
Harish Bhat is also an incorrigible foodie and a fitness freak.
About Penguin Books India:
Penguin Books India is the largest English language trade publisher in the subcontinent. Headquartered in New Delhi, the company publishes its own books in the English language as well as in Hindi, Marathi, Urdu and Malayalam and the distribution of books of publishers including the Penguin Group, A&C Black, Atlantic Books, Bloomsbury, Faber & Faber, Granta, Hay House, Icon, Kyle Cathie, Marshall Cavendish, Mira, Quercus, Sterling Publishing and Zubaan. Founded in 1985, Penguin publishes more than 200 new titles every year and has an active backlist of over 2000 titles.
About Oxford Bookstore:
Oxford Bookstores is India’s leading bookstore chain. The 92 years old store on Park Street, Kolkata is a near iconic institution offering a contemporary, multidimensional interactive experience with a unique product mix of books, music, gifts; stationery items and CHA BAR. It is the only completely integrated online offline bookstore in the country with access to 6 million titles worldwide and is only one of its kind hosted out of India and provides special online shopping benefits. At present, there are 26 stores in the country including metros Mumbai, New Delhi Connaught Place, and Bangalore. First dedicated bookstore for children in India, Oxford Junior is located on Park Street, Kolkata. Oxford Bookstore is an Apeejay Surrendra Group Enterprise. For more information please visit www.oxfordbookstore.com
