Touted as the ultimate kid’s party, there were games, live music & exciting performances which left the kids screaming for more. The highlight event was the thrilling dance performance by Chhota Bheem who got the crowd to sing along to his theme song and other popular Bollywood tunes. Adding to the carnival spirit was the spectacular laser show which left both the adults and children mesmerized. A gripping performance by the African Acrobats drew loud cheers from the children.
Remarked Jiten Mahendra, General Marketing Manager, Max at the event, “The Max Kid’s Festival is an initiative borne out of Max’s promise to be a one-stop wardrobe solution for the whole family and to add some fun to children’s everyday style. Children have always been a focus for our brand and we also have great plans of growth for the kidswear segment. The Max Kids Festival is a great way to connect with our young customers and we have received tremendous response to the event.”
About Max: Max is the leading fashion brand offering customers a one stop shop for clothing, accessories and footwear needs for the entire family.
Max, a division of Lifestyle International (P) Ltd., has pioneered the concept of ‘value fashion’ in the country, thereby offering the discerning shopper a vast choice with international fashion & quality. It offers apparel, footwear & accessories that are of the latest fashion trends at a great price, making it affordable to many. The store ambience offers an international shopping experience making shopping for the entire family an absolute delight. In India, Max has over 71 stores across 35 cities including Bangalore, Mumbai, Delhi, Chennai, Kolkata, Hyderabad, Pune, Noida, Gurgaon, Cochin, Thane, Ghaziabad, Bhubaneswar, Trichy, Coimbatore, Jabalpur, Jalgaon, Amritsar, Bhopal, Baroda, Siliguri, Indore, Raipur, Ahmedabad, Vishakhapatnam, Agra, Lucknow, Calicut, Durgapur, Mangalore, Trivandrum, Hubli, Mysore & Bareilly. The brand plans to have a network of 104 stores by the end of 2013.
