The refreshing display of the chromo shower created to focus on one task – emulating the dynamics of water as it occurs in natureis emanating an invigorating experience for travellers, happy to break the monotony of biding time at the airport. The whole show captures the comfort functionality of the product with water temperature monitors, body jet and then the luxurious element of the seven LED lights in-built in the product. The myriad hues of LED lights, in Violet, Indigo, Blue, Green, Yellow, Orange and Red creates an aura to match the mood of the user and uplifts the ritual of showering to cleanse and heal the body and mind.
Speaking about this initiative, Mr. V. Krishnamuthy, Vice-President, HSIL Limited, said, ‘Bath ware marketing is entering a new era with luxury products entering the domain. And, when we talk about luxury, we cannot isolate the consumers need to feel, see and experience the product. Very much like luxury brands that have utilised this platform for long, we decided to explore this platform and bring brand Queo closer to the consumers. As part of the company’s commitment and growth of brand Queo, we, are delighted to launch the live experiential display at a prominent location like the T3 international airport’.
Further elaborating on the activity, Mr. Murthy added, ‘Queo reflects the design expectations of the affluent aspiringIndians of today. This innovative display is getting noticed with queries from consumer and we are open to exploring such inventive yet experiential promotions for Queo given the changing mind space among consumers embracing luxury in their bathrooms.’
Queo is a luxury bath ware brand of Barwood UK, imported and marketed exclusively in India by HSIL Limited.
