.JPG "Mahindra First Choice Wheels Ltd. (MFCWL)")
AQB Motorsis located at Raja Sabha, No. 35, Kasturabha Cross Road, off Lavelle Road.
“With 7 dealerships in Karnataka, we have a rapidly expanding footprint in the state which is a strategic market for us. AQB Motors has extensive experience in the local automobile market and will help us tap the potential of the certified used car market in the region.
We have always believed in launching innovative products in the used car space and already offer Certifirst and Warantyfirst which are the most comprehensive warranty products in the used car space today. In fact, we have just launched the IBB price guide for checking used car prices and Autoinspekt which is our car evaluation service. These are exciting times at MFCWL as we are in the process of launching a slew of new products to improve the ownership experience for our customers in this financial year,” said Dr. Palle.
“We are delighted to be associated with Mahindra First Choice Wheels which already enjoys strong brand equity in the Karnataka market. We will offer the entire range of services for customers, including purchase and sale of certified used cars, car finance, insurance, fitment of car accessories and assistance with paperwork and documentation,” said Mr. Raja Udayshankar, Managing Director and Mr. Raja Arjun,
Director, AQB motors.
About Mahindra First Choice Wheels
Mahindra First Choice Wheels Ltd. (MFCWL) is the country’s preferred used car mart and is India’s number one multi-brand certified used car player, with 263 outlets including 3 COCO stores in 162 cities across India. The company plans to expand this number to 500 outlets in the next three years. This implies that customers will soon be able to choose from a range of certified used cars throughout India, including the metros and tier-2 towns and cities. MFCWL closed F13 with sales of 46,000 used cars, which is 35% growth over the last financial year.
Tremendous attention to detail is required to ensure that each used car meets a high level of quality. Before purchasing the car, a trained engineer thoroughly inspects the vehicle and also sees to it that all papers are in order. After purchase, every car is refurbished and undergoes an extensive 118 point quality check by a trained engineer, as part of the company’s robust certification process. The objective behind the care and diligence exercised is to present the customer with a car in good condition.
In short, buying a used car from Mahindra First Choice offers several advantages, including quality assurance, safety and a hassle-free driving experience. To give complete peace of mind to the used car buyer, the company has recently launched two new Warranty products named
WARRANTYFIRST and CERTIFIRST.
Subject to specific terms and conditions, WARRANTYFIRST provides Warranty for the major mechanical and electrical components of the car. The concerned components are covered for a period of 12 months or 15,000 km, whichever is earlier. The CERTIFIRST Warranty covers the car’s Engine and Transmission for a period of 6 months or 7,500 Km, whichever is earlier.
Both WARRANTYFIRST and CERTIFIRST come with the facility of 24X7 Roadside Assistance across the country. The 24x7 Roadside Assistance, subject to specific terms and conditions, assures the certified used car buyer that should the car break-down, he will be provided assistance.
The products WARRANTYFIRST and CERTIFIRST give tremendous peace of mind to buyers of Certified used cars. Mahindra First Choice has launched its revamped website www.mahindrafirstchoice.com This new website has been developed to provide complete assistance to customers wishing to buy or sell a car. It is also integrated with social networking tools like Facebook, Twitter and You Tube. To help car buyers make an informed decision, the website also has tools like the LIFESTYLE RECCOMMENDER and the TOTAL COST OF OWNERSHIP.
Mahindra First Choice also has retail finance relationships with major banks and NBFCs in the country. For helping car consumers buy their dream cars through loans, Mahindra First Choice has tie-ups with leading companies like Mahindra Finance, HDFC and Kotak Mahindra.
Mahindra First Choice Wheels Ltd. also has a significant presence on the internet. Through its ‘Autobid’ auction platform it has sold more than 1 lakh vehicles till date.
The company has also launched a new product, the Indian Blue Book (IBB) which is the most comprehensive unbiased resource for consumers and dealers and helps them to determine the value of their used cars. It is the only used car price guide currently available on a pan India basis where the pricing is determined on the basis of actual used car transactions
A new product for car evaluation by the name of ‘Autoinspekt’ has also been launched. This is based on the famed 118 point check list for car evaluation.
About Mahindra
The Mahindra Group focuses on enabling people to rise through solutions that power mobility, drive rural prosperity, enhance urban lifestyles and increase business efficiency.
A USD 16.2 billion multinational group based in Mumbai, India, Mahindra employs more than 155,000 people in over 100 countries. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, after-market, information technology and vacation ownership. In addition, Mahindra enjoys a strong presence in the agribusiness, aerospace, components, consulting services, defence, energy, financial services,industrial equipment, logistics, real estate, retail, steel, commercial vehicles and two wheeler industries.
In 2012, Mahindra featured on the Forbes Global 2000 list, a listing of the biggest and most powerful listed companies in the world. In 2013, the Mahindra Group received the Financial Times ‘Boldness in Business’ Award in the ‘Emerging Markets’ category.
Visit us at www.mahindra.com
