Tata DOCOMO, the unified telecom brand of Tata Teleservices, today announced that it has reduced its 2G and 3G data volume based charging (VBC) tariffs by 90 percent. The reduced rates will be applicable from 1st July 2013 for its existing as well as new prepay GSM customers across the country. The strategic move will accelerate mobile internet adoption and usage.
The revised tariffs will be applicable on 2G data packs - RC 126 (1.5GB for 30 days), RC 149 (2GB for 30 days) and RC 249 (3GB for 60 days) and 3G data pack – RC 255 (1GB for 30 days). Once customers exhaust their free 2G or 3G data quantum, they can continue to access high speed mobile internet by paying only 1 paise per 10 kb instead of the earlier 10 paise per 10 kb data; thereby enjoying a 90 percent discount. This proposition will be applicable even while customers are roaming on Tata DOCOMO GSM network nationally.
“Tata DOCOMO has always been at the forefront of initiatives that benefit our customers. This promotional offer reinforces our position as a pioneer in providing innovative and value for money services to our customers. Customers can now enjoy uninterrupted, high speed mobile internet access at the most attractive prices available in the market. This will increase data penetration across segments and a 90 percent discount will serve as a customer friendly yet clear differentiator for our customers.” said Mr. Gurinder Singh Sandhu, Head Marketing, Tata DOCOMO.
With the changing dynamics in the market and with the primary objective of increasing the data penetration amongst customers, Tata DOCOMO has introduced this attractive data offer.
About Tata Teleservices Limited
Tata Teleservices Limited is one of India’s leading private telecom service providers, having a pan-India presence across all of India’s 19 telecom Circles. The company offers integrated telecom solutions to its customers under the unified brand name Tata DOCOMO and operates its wireless networks on GSM, CDMA and 3G technology platforms. Tata Teleservices Limited, along with Tata Teleservices (Maharashtra) Limited, operates in more than 450,000 towns and villages across the country. After its collaboration with Japan’s NTT DOCOMO in November 2008, Tata Teleservices launched 2G GSM services under the Tata DOCOMO brand name in all the 18 telecom Circles where it received spectrum from the Government of India, in June 2009. Since then, the Company has established a strong brand connect for Tata DOCOMO in India and has been at the forefront of redefining the telecom experience in India, launching innovative products and services that have impacted Indian consumer lifestyles. TTL is the clear market leader in the enterprise space as well, and has market leadership in many product lines, such as mobile broadband with the Photon family of wireless access devices. TTL’s bouquet of telephony services includes mobile services, wireless desktop phones, public booth telephony and Wireline and Wi-Fi services. For details, visit www.tatateleservices.com and www.tataDOCOMO.com
The revised tariffs will be applicable on 2G data packs - RC 126 (1.5GB for 30 days), RC 149 (2GB for 30 days) and RC 249 (3GB for 60 days) and 3G data pack – RC 255 (1GB for 30 days). Once customers exhaust their free 2G or 3G data quantum, they can continue to access high speed mobile internet by paying only 1 paise per 10 kb instead of the earlier 10 paise per 10 kb data; thereby enjoying a 90 percent discount. This proposition will be applicable even while customers are roaming on Tata DOCOMO GSM network nationally.
“Tata DOCOMO has always been at the forefront of initiatives that benefit our customers. This promotional offer reinforces our position as a pioneer in providing innovative and value for money services to our customers. Customers can now enjoy uninterrupted, high speed mobile internet access at the most attractive prices available in the market. This will increase data penetration across segments and a 90 percent discount will serve as a customer friendly yet clear differentiator for our customers.” said Mr. Gurinder Singh Sandhu, Head Marketing, Tata DOCOMO.
With the changing dynamics in the market and with the primary objective of increasing the data penetration amongst customers, Tata DOCOMO has introduced this attractive data offer.
About Tata Teleservices Limited
Tata Teleservices Limited is one of India’s leading private telecom service providers, having a pan-India presence across all of India’s 19 telecom Circles. The company offers integrated telecom solutions to its customers under the unified brand name Tata DOCOMO and operates its wireless networks on GSM, CDMA and 3G technology platforms. Tata Teleservices Limited, along with Tata Teleservices (Maharashtra) Limited, operates in more than 450,000 towns and villages across the country. After its collaboration with Japan’s NTT DOCOMO in November 2008, Tata Teleservices launched 2G GSM services under the Tata DOCOMO brand name in all the 18 telecom Circles where it received spectrum from the Government of India, in June 2009. Since then, the Company has established a strong brand connect for Tata DOCOMO in India and has been at the forefront of redefining the telecom experience in India, launching innovative products and services that have impacted Indian consumer lifestyles. TTL is the clear market leader in the enterprise space as well, and has market leadership in many product lines, such as mobile broadband with the Photon family of wireless access devices. TTL’s bouquet of telephony services includes mobile services, wireless desktop phones, public booth telephony and Wireline and Wi-Fi services. For details, visit www.tatateleservices.com and www.tataDOCOMO.com