As per the agreement, Exset B.V. will be responsible for providing DMS, CAS and Middleware to the customers/cable operators of Maheshwari Electronics for its Digital Cable Platform. This association is set to help drive governance, television commerce, advertising and magazines services in a predominantly one–way environment to its entire end–consumers lighting up their TV space. DMS will allow Maheshwari Electronics to offer new services to its customers in a one way broadcast environment; these could include magazine, shopping, government apps.
The award winning DMS coupled with the reach of Maheshwari Electronics would make digitization available in the true sense of it to the last mile operator even in the far-flung areas.
Mr. Alex Borland, Managing Director and CEO of Exset BV said, “We are proud to be associated with Maheshwari Electronics as their content protection and monetization partner. This reinforces our commitment to the last cable operator wanting to digitize and I am glad & proud that an able partner like them has joined hands with us.
DMS bridges the gap between technology and Value-Added Services for digital TV deployments and allows digital television platforms to be created, which can then be monetized in a new dynamic way, which benefits the end users from new information and entertainment services. It enables the cable operators to meet the challenges of digitization, and also result in positive impact on their revenue stream.
Mr. Anil Kabra, Managing Director of Maheshwari Electronics and Cable TV Pvt. Ltd said, “We are delighted to have Exset as a partner to secure the content of the cable operator and roll-out our Middleware/VAS strategy. This association will help us to explore new VAS streams - Advertising, On-Demand, Interactive, and Information Services to name a few. We are certain that with the highest level of security and the middleware value proposition presented; will help us to drive ARPU’s to new levels”.
Mr. P.K. Acharya, Regional Director –South Asia of Exset said, “Exset’s value proposition is unparalleled in terms of offering the next generation of security and also paves the way for driving greater ARPUs, unlocking new revenue stream, and consequently driving the platform to greater expanses and profitability. Our association with Maheshwari Electronics will certainly set a trend in the Indian market for reach, delivery, security & enhancement of ARPU”.
About Exset BV
Exset BV is a Broadcast Technology and Solutions company founded in 2011 based in The Netherlands with offices in UK, Estonia and India. Exset provides software and security solutions to the television industry focusing in emerging markets where localisation, social and economic factors require a fresh approach form the traditional technology suppliers companies. We strive to provide a unique service by understanding the regional markets and working collaboratively with our customers to deliver highly tailored solutions using the latest technologies and maximizing their return on investments.
For more information, please visit http://www.exset.com
About Maheshwari Electronics and Cable TV Pvt. Ltd
Formulated as a pioneer to deal with Electronics and CATV equipments in the Year 1988, Maheshwari Electronics and Cable TV Pvt. Ltd is one of the leading providers of the best service and quality goods. The company with the motto “QUALITY BEFORE QUANTITY” established presence in the market and takes pride in providing excellent service with company-trained technicians and well-equipped service establishments in all spheres. Our company at present known as one of the fore most prime solutions for RF and computer Networking in the nation, had completed many a turn-key installations across the country. We proudly would like to mention the names of some of our prestigious customers in RF and Networking Solutions are:- INFOSYS, Mysore, V.S.N.L, B.S N L, RAILTEl, HATHWAY, VISION MASS COMMUNICATION, Hyderabad, JAK COMMUNICATONS, Chennai, ARASU CABLE, Chennai, AMOG BROAD BAND, ICE NETWORK, BANGALORE, ASIA NET, Kerla and Many OTHER Network Operators.For more information, please visit www.maheshwarielectronic.com
